Export
starts here

Poland. Business Forward

5^th-7^th november

PGE Narodowy, Warsaw

Export
starts here

Poland. Business Forward

5^th-7^th november

PGE Narodowy, Warsaw

Are you thinking about developing your business?

PAIH Business Forum is just for you!

PAIH Business Forum is an event organized for the SME sector and its partners - representatives of regions and development institutions. It is an event for entrepreneurs who want to develop, are looking for new solutions and ideas. Especially for those who are planning or have already started to expand into foreign markets. PAIH Business Forum is a unique opportunity to personally meet PAIH experts from over 70 foreign markets, receive practical knowledge and make business contacts.
Here you will learn about ready-made solutions and the support tools PAIH offers.

Participation in the event is free of charge

in numbers

4600+

participants

Stands of Foreign Trade Offices

stands of the event Partners

2840+

meetings with Foreign Trade Offices

30+

panels and speeches

left to the event:

Wydarzenie się rozpoczęło!

Zakres tematyczny

Hall: Room: Londyn C, 07.11, 12:35-14:00

Workshop 2: AI in Enterprises

The workshop will focus on the practical application of artificial intelligence in the business environment. Participants will learn how to effectively implement AI tools in companies, the potential benefits, and the challenges that may arise during the adoption of new technologies. The session is hands-on, which means active participation and the opportunity to work on real case studies. Prior registration is required due to limited capacity.

Instructors:
Max Dropiński, Technology Expert in Semiconductors & AI, SEMI
Andrzej Jankowski, Lecturer, Kozminski University

Hall: Room: Londyn B, 07.11, 12:35-14:00

Workshop 1: Funding Navigator

A practical session for those seeking external funding for business growth or project implementation. Participants will learn to identify suitable programmes, understand formal requirements and prepare applications. Conducted via registration, ensuring an individualised approach and limited seats.

Instructor:
Justyna Korycka, Partner / Attorney-at-law, Olesiński & Wspólnicy

Hall: Room: Amsterdam, 07.11, 12:35-13:20

Market Series: Go West – How Polish Companies Conquer America

This discussion will focus on the key trends, challenges, and opportunities in the American market. During the session, experts will analyze the current economic situation in the United States, discuss the dynamics of individual sectors, and present forecasts for business development. The panel will address topics such as technological innovation, changes in consumer behavior, legal regulations, and opportunities for Polish and European companies to enter or expand in the U.S. market. Participants will have the opportunity to gain practical insights, hear real-life examples, and establish valuable business connections.

Moderator:
Paulina Janda-Sarnecka, Expert, PAIH Regional Trade Office in Rzeszów

Speakers:
Rafał Solski, CEO, John Weston Group
Piotr Nowak, President, Nopio
Sergiusz Borysławski, Co-founder, DataWalk S.A.
Krzysztof Kacorzyk, Representative, AIUT
Paweł Pietrasiński, Business Development Manager, PAIH Foreign Trade Office in Houston
Marta Pawlak, Public Policy Director, AmCham
Sabina Stachurek, HR Director, Intel

Hall: Room: Londyn A, 07.11, 12:35-13:20

Market Series: Export to Emerging Markets

The discussion panel "Export to Prospective Markets" focuses on analyzing and discussing the specifics of dynamically developing regions. Experts and business practitioners share their experience regarding investment opportunities, cultural and legal challenges, as well as potential areas for economic cooperation with countries in Central Asia, the Middle East, and Africa. The panel covers economic trends, key industrial sectors, factors influencing business operations, and effective ways to establish business relations in these regions. The meeting aims to broaden participants’ knowledge and support entrepreneurs interested in expanding into non-European markets.

Moderator:
Gabriela Grodkowska, Expert, PAIH Regional Trade Office in Kraków

Panelists:
Janusz Piechociński, President, Polish-Asian Chamber of Industry and Commerce
Kizito Filip Mibenge, President, Polish-African Chamber of Industry and Commerce
Jarosław Al-Abbas, Head, PAIH Foreign Trade Office in Saudi Arabia
Gregory Radek, President, Electro Technology
Aleksander Milota, Senior Specialist, Department of Bilateral Economic Cooperation II, Department of Trade and International Cooperation, Ministry of Economic Development and Technology
Dariusz Latoszek, Senior Specialist, Department of Bilateral Economic Cooperation II, Department of Trade and International Cooperation, Ministry of Economic Development and Technology

Hall: Main Stage, 07.11, 12:35-13:20

Market Series: Asian Economic Power – Tigers That Keep Running

"Economic Power of Asia: Tigers That Do Not Slow Down" is a panel discussion dedicated to analyzing the key trends, challenges, and business opportunities in Asian markets. Participants will examine the current economic changes in countries such as Japan, China with Taiwan, and South Korea. Experts will share their experiences regarding market expansion, product localization, collaboration with partners, and the specific cultural and legal requirements of the region. The panel is aimed at entrepreneurs, managers, and all those interested in developing business in this dynamically growing part of the world.

Moderator:
Łukasz Szeląg, Expert, Regional Trade Office PAIH in Szczecin

Speakers:
Arkadiusz Grzesiowski, CEO, Bolesławiec Ceramic Works
Agnieszka Sygitowicz, CEO, Polish-Taiwanese Chamber of Commerce and Industry
Bartłomiej Dobosz, Co-owner, SKB Group
Robert Zając, Expert, Investment Support Department, Polish Investment and Trade Agency (PAIH)
Bartosz Lewandowski, Head of the Bilateral Economic Cooperation Division III, Department of Trade and International Cooperation, MRiT
Marcin Fabianowicz, Development Director, CLIP Group

Hall: Main Stage, 07.11, 11:25-12:10

Sector Series: „Polish Brands on Marketplaces – How to Build Global Online Sales”

Cross-border sales are now one of the key pillars of growth for Polish SMEs. Increasingly, domestic brands are expanding beyond the country, using marketplaces as a channel to enter international markets. A marketplace is not just a sales platform – it is also a tool for building brand awareness, testing new products, and scaling exports. In this panel, we will explore directly how Polish brands manage international sales, what mistakes they make at the beginning, and how they leverage the latest technologies to compete effectively on a global scale.

Moderator:
Monika Sasiak, Director of Digital Economy and E-commerce Office, Polish Chamber of Commerce

Speakers:
Agata Jasińska, Manager Merchant Services, Amazon
Iwona Pik, CEO, Krosno Glass S.A.
Damian Wiszowaty, CEO, GONITO
Adrian Tubacki, E-commerce Manager, Cosmo Group – NeoNail
Piotr Kaczmarek, Expert, Regional Trade Office PAIH, Poznań

Hall: Room: Amsterdam, 07.11, 11:25-12:10

Sector Series: Rail Industry in Poland – Development, Innovation, and Collaboration

The discussion will focus on key issues in the railway sector in Poland. Participants will analyze current development trends, present the latest technological achievements, and share experiences in implementing innovations. An important aspect of the panel will also be highlighting the significance of cooperation between companies, research institutions, and public administration to strengthen the position of the Polish rail industry on both the domestic and international markets. The panel aims to facilitate knowledge exchange, inspire further development, and outline future directions.

Moderator:
Tomasz Hoppe, Expert, Regional Trade Office PAIH, Bydgoszcz

Speakers:
Adam Musiał, President, Polish Chamber of Railways
Piotr Rachwalski, CEO, Central Communication Port
Krzysztof Zdziarski, CEO, PESA Bydgoszcz S.A.
Piotr Sikorski, CEO, SP Tech Solutions
Tomasz Prejs, CEO, Siemens Mobility PL

Hall: Room: Londyn B, 07.11, 11:25-12:10

Green Course: The Polish Economy in the Era of Energy Transition

This panel will focus on the role of northern regions of Poland, with particular emphasis on the Baltic coast, in the transition to a low-emission economy. Participants will analyze how offshore wind energy, innovative technologies, and infrastructure investments drive regional economic development and support the national energy transition. The panel will also highlight the importance of cross-sector collaboration, local communities, and municipal authorities in maximizing the potential of coastal areas for building a green, modern economy.

Moderator:
Tatiana Nocoń, Expert, Regional Trade Office PAIH, Katowice

Speakers:
Joanna Sekuła, Senator of the Republic of Poland
Konrad Wojnarowski, Undersecretary of State, Ministry of Energy
Krzysztof Stopierzyński, CEO, Baltic Diving Solutions
Maciej Stryjecki, CEO, ASE Offshore; President, Baltic Institute for Energy Transition
Mariusz Sowiński, CEO, ZEG; Vice President, Gryfice Branch of the Northern Chamber of Commerce
Bartłomiej Stępień, CEO, Elektryka Morska

Hall: Room: Londyn C, 07.11, 11:25-12:10

Sector Series: Deep Tech – Innovations That Build the Future

The “Deep Tech” panel is a discussion or thematic session focused on advanced technologies with the potential to revolutionize various economic sectors. Panel participants – experts in modern technologies and advisory services – discuss the latest achievements in areas such as artificial intelligence, biotechnology, nanotechnology, and quantum technologies. The main goal of the panel is to exchange knowledge, inspire the implementation of innovative solutions, and analyze the impact of deep technologies on society and business.

Moderator:
Róża Szafranek, CEO, HR Hints

Speakers:
Szymon Kowalczyk, Head of Business Support & Deep Tech Legal Expert, Sobota Jachira Law Firm
Jan Szajda, CEO, Identt
Sergiusz Borysławski, CEO, Data Walk
Dominika Bucholc, CEO, Bucholc Consulting

Hall: Room: Amsterdam, 07.11, 10:25-11:10

Panel: Made in Poland: How a Strong Polish Economy Brand Supports Exports and Attracts Investment

This panel focuses on the role of the national brand as one of the key factors enhancing the competitiveness of the economy and the country’s credibility on the international stage. A strong national brand not only increases the recognition of products and services but also promotes investment inflows and builds trust with trade partners. Experts will discuss how jointly building the “Made in Poland” reputation translates into the success of export companies and influences the perception of Poland as an innovative, modern, and collaboration-friendly country. The panel is addressed to entrepreneurs, institutional representatives, and all those who view the country’s economic image as a strategic development asset and a factor of global competitive advantage.

Moderator:
Bohdan Pawłowicz,
Plenipotentiary of the Management Board of the Polish Investment and Trade Agency for the Polish Economy Brand,
Member of the Interministerial Team for the National Brand

Speakers:
Piotr Borys, Secretary of State, Ministry of Sport and Tourism
Prof. Grzegorz Mazurek, Rector, Kozminski University
Magdalena Zimecka, CEO/Producer at ORKA Film
Marta Jankowska, Expert, Regional Trade Office PAIH Lublin

Hall: Room: Londyn A, 07.11, 10:25-11:10

Panel: Collaboration Ecosystem – on the Synergy of Actions in the Region

The panel will focus on the importance of collaboration between various entities – local government, businesses, non-governmental organizations, and academic institutions – in building a strong and innovative region. Participants will share experiences and best practices, demonstrating how cooperation and knowledge exchange can drive local economic development, improve residents’ quality of life, and effectively address social challenges. The panel will emphasize the role of synergy – where joint actions produce better results than individual initiatives.

Moderator:
Dominika Dropińska, Master of Ceremonies / Business Communication Psychologist, Brand AIQ / Polish Brand Think Tank Foundation

Speakers:
Bartłomiej Kubicz, Director of the Department of Economy and Promotion, Marshal's Office of the Lower Silesian Voivodeship
Elżbieta Krzyżanowska-Firląg, Expert, Regional Trade Office PAIH in Łódź
Professor Patrycja Matusz, Vice-Rector for Internationalization, University of Wrocław
Magdalena Okulowska, CEO, Wrocław Agglomeration Development Agency

Hall: Main Stage, 07.11, 10:25-11:10

Expansion Within Reach – a Navigator of Funding and Support Tools for Businesses

The panel will focus on presenting the most important forms of support for companies planning development in domestic and international markets. Experts will introduce available funding programs, financial instruments, and practical tools that help entrepreneurs expand and increase competitiveness. Participants will learn about application procedures, current support opportunities, and examples of successfully implemented development projects. The meeting is aimed at both small and medium-sized enterprises, as well as larger entities seeking effective solutions for business growth.

Moderator:
Katarzyna Świderska, Director, Regional Support Department, PAIH

Speakers:
Paweł Pudłowski, Vice President of the Management Board, Polish Investment and Trade Agency (PAIH)
Grzegorz Sinacki, Legal Counsel, Department for Elimination of Barriers and Business Relations, Ministry of Development and Technology
Łukasz Kościjańczuk, Partner, CRIDO
Krzysztof Gulda, CEO, Polish Agency for Enterprise Development (PARP)
Katarzyna Kowalska, Vice President of the Board, KUKE
Tomasz Orlik, Board Member for Operations, PFR Investment Fund Society
Wiktor Cichoń, Branch Director, Industrial Development Agency S.A., Mielec
Joanna Węgrzyn, Director of the International Cooperation and Business Department, BGK

Hall: Room: Londyn B, 07.11, 10:25-11:10

Fire Chats – 3 Regional Success Stories

The meeting will take the form of a series of dynamic, informal conversations during which representatives of three different regions, together with entrepreneurs, will share their inspiring success stories. The event will be based on short “fireside chat”–style sessions, in which the moderator talks with invited guests, focusing on key challenges, breakthrough moments, and proven best practices in their activities. Each of the three sessions will focus on a different region, showcasing local achievements, innovations, and unique experiences that may inspire other entrepreneurs to take action. The atmosphere of the event will be relaxed, with conversations aimed at exchanging experiences and building relationships among participants from different parts of the country.

CASE 1:
Speaker: Tomasz Filipów, CEO, DISKUS Polska/ProDevice
Moderator: Jonasz Peczka, Expert, Regional Trade Office PAIH in Kraków

CASE 2:
Speaker: Rafał Chmura, CEO, TALENT PLACE OUTSOURCING
Moderator: Jonasz Peczka, Expert, Regional Trade Office PAIH in Kraków

CASE 3:
Speaker: Maciej Nietopiel, Vice President of the Management Board, PAK PCE Polish Hydrogen Bus Sp. z o.o.
Moderator: Ewa Dębicka, Expert, Regional Trade Office PAIH in Toruń

Hall: Main Stage, 07.11, 09:40-10:25

Panel: AI, Semiconductors and Deep Tech – Building the European Silicon Valley and Scaling Local Solutions

The panel focuses on the role of artificial intelligence, semiconductors, and advanced technologies in building a European innovation ecosystem modeled after Silicon Valley. Participants discuss the challenges and opportunities associated with the development of deep tech in Europe, as well as ways to scale local technological solutions to international markets. The panel also covers collaboration between the public and private sectors, investments in research and development, and building strong digital competencies to enable Europe to compete on the global technology stage.

Moderator:
Justyna Korycka, Partner – Attorney, Olesiński i Wspólnicy

Speakers:
Michał Jaros, Deputy Minister of Development and Technology
Max Dropiński, Technology Expert for Semiconductors & AI, SEMI
Adam Piotrowski, CEO, VIGO Photonics
Magdalena Dziewguć, CEO, Google
Agnieszka Szweda, Key Expert, Investment Support Department, PAIH

Hall: Main Stage, 07.11, 09:20-09:40

Regional Trade Offices – plans, facts, and opportunities for the growth of your business

The presentation focused on the Regional Trade Offices (RTOs) will discuss the status of the RBH network development project. During the session, the objectives and tasks of the RTOs will be presented, along with facts regarding their current operations. The presentation is based on real data and experiences – examples of RTO successes, statistics on client growth, and service efficiency will be shared. Participants will have the opportunity to learn about practical solutions that have proven effective in Polish regions. Regional Trade Offices offer companies a range of opportunities: better access to local market information, support in acquiring new business contacts, and assistance in solving day-to-day operational issues. This enables companies to respond more quickly to market changes and develop their business based on proven models. In summary, attending this presentation provides practical knowledge and inspiration to leverage the potential offered by Regional Trade Offices, representing a real opportunity for business growth and increased competitiveness.

Paweł Pudłowski, Vice President of the Board, Polish Investment and Trade Agency (PAIH)
Katarzyna Świderska, Director, Department of Regional Support (PAIH)

Hall: Main Stage, 07.11, 09:00-09:20

Opening of the Regional Day

Hall: Room: Rzym, 06.11, 16:30-17:30

The needs and expectations of companies from the SME sector in international development. Tools and support offered by PAIH’s Foreign Trade Offices

Identification of the needs of Polish companies regarding international development and an overview of the current support opportunities provided by PAIH Foreign Trade Offices.

Moderator:
Marcin Graczyk, Press Spokesperson, Board Plenipotentiary for ESG and Sustainable Development, PAIH

Speakers:
Paweł Ziembiński, President of the Management Board, Paraqua Ltd.
Jacek Madajczyk, Vice President of the Management Board, Phoenix Systems Ltd.
Oskar Chejde, Key Expert, Promotion Department, PAIH
Joanna Snopek-Berbercioglu, Head of the Foreign Trade Office in Istanbul, PAIH

Hall: Room: Londyn A, 06.11, 16:30-17:30

RES is not a remedy for everything. ESG is not only about ecology

During the panel, we will discuss problems related to RES, as well as address the topic of energy prices. We will talk about wind turbines in the context of the new law and plans for 2030. We will discuss the effectiveness of new sources of RES and discuss the use of ESG in the growth of Polish trade.

Moderator:
Dominika Taranko, Managing Director, Vice President, Wind Industry Hub

Speakers:
Joanna Irzabek, Local Content Expert, PGE Baltica
Aleksandra Jurkowska, Vice President of the Management Board, Chamber of Renewable Energy Equipment
Dorota Kafara, Business Development Manager, Foreign Trade Office in Frankfurt
Monika Piwek-Lebeau, Business Development Manager, Foreign Trade Office in Paris, PAIH

Hall: Room: Amsterdam, 06.11, 16:30-17:30

The Balkans – business culture, brand and product requirements

During the panel, we will talk about the specifics of business culture in the Balkans and its impact on trade relations. We will discuss consumer requirements and expectations for brands and products on the Balkan market, as well as look at effective branding strategies in the context of local traditions and customs. During the discussion, we will also discuss selected challenges and opportunities for foreign investors on the Balkan markets, as well as give examples of successes and failures in introducing products and brands into the Balkan Peninsula countries.

Moderator:
Andrzej Sadecki, Head of the Central Europe Department, Centre for Eastern Studies

Speakers:
Maciej Kowalonek, Head of the Foreign Trade Office in Belgrade, PAIH
Agnieszka Olsen, Head of the Foreign Trade Office in Bucharest, PAIH
Wojciech Wojewódzki, Business Development Manager, Foreign Trade Office in Zagreb, PAIH
Łukasz Kmita, President of the Management Board, Albertina Group Ltd.

Hall: Room: Rzym, 06.11, 15:15-16:15

Export strategies in e-commerce on European markets (panel in English)

How to Effectively Develop Online Sales Abroad? During the panel, experts from the e-commerce, logistics and export consulting industries will share proven strategies for expansion into European markets. Participants will learn practical solutions in the field of offer localization, customer service, logistics and regulatory compliance. It will be an inspiring meeting for companies that want to increase their presence in Europe and build a competitive advantage in cross-border trade.

Moderator:
Ewa Barazik, Expert, Export Support Department, PAIH

Speakers:
Anna Polańska, Business Development Manager, Foreign Trade Office in Frankfurt, PAIH
Marzena Kwaśna, Business Development Manager, Foreign Trade Office in London, PAIH
Sheila de Sousa, Business Development Manager, Foreign Trade Office in Madrid, PAIH

Experts

Łukasz Słoniowski

Kenya

Head of PAIH’s Foreign Trade Office in Nairobi. In 2019-2024, Deputy Chairman of the Krakow Technology Park, awarded the title of "Manager of the Year of Małopolska 2022". He has a variety of professional experience: he ran his own business for five years, was a councillor of the city of Krakow three times, and worked at the STO social school. For several years, as a tutor in the "PAFF Leaders" Program, he supported the development of social leaders. He also taught business communication, among other things, on the MBA course at the Krakow School of Business at the University of Economics in Krakow. Initiator of the oldest ongoing Oxford debate competition - "School of Debate" (continuously since 2003), co-founder of the Krakow Speakers Association, populariser of debate. A graduate of law from the Jagiellonian University and MBA studies at the Krakow School of Business at the University of Economics in Krakow.

Loubna El Hassouni

Morocco

A Business Development Manager in PAIH’s Foreign Trade Office in Casablanca. She specializes in supporting Polish companies on the Moroccan market. She also has experience in the IT sector and non-governmental organizations in the field of project and financial management. A graduate of Management Sciences, a PhD student in the field of fintech. Loubna is passionate about digital development, finance and supporting young entrepreneurs. An activist for youth diplomacy and civil society. She speaks Arabic, French, English and Polish.

Joanna Snopek Berbercioğlu

Türkiye

Joanna has 12 years of experience in commercial and residential real estate gained in international development companies and in the NGO sector. She started her career in the international marketing department of a developer of shopping centres. Over the years, she has gained experience in leasing, acquiring and conducting relations with International clients and preparing investments in Irish, Hungarian and Israeli companies. For 6 years she has been managing the PAIH Foreign Trade Office in Istanbul. advising Polish companies on how to operate on the Turkish market, actively analysing business potential and competitive environment, with particular emphasis on the impact of cultural factors on business relations and consumer preferences.

Karabo Mahibila

South Africa

A Business Development Manager in PAIH’s Foreign Trade Office in Johannesburg. She has a multifaceted academic background having obtained a Bachelor’s degree in Political Science, as well as post-graduate degrees in International Politics, and Development Studies at the University of Pretoria, The University of South Africa, and the University of Witwatersrand respectively. Her expertise lies primarily in stakeholder relations management and trade and investment promotion with extensive experience in working with the European business and diplomatic community. Her previous tenure was as General Manager of the Southern African Netherlands Chamber of Commerce until she joined the Polish Investment and Trade Agency (PAIH) in January 2022. Her role is to support trade-related inquiries from Polish businesses exploring and navigating the South African market and also to promote PAIH as a valuable facilitator and create meaningful relations with South African partners and stakeholders.

Radosław Gojdź

Kenya

An Expert at PAIH’s Foreign Trade Office in Nairobi. He supports Polish companies in their international expansion, especially in sectors related to security, defence and unmanned technologies. He gained his professional experience in, among other things, the Corporate Governance Department of KGHM Polska Miedź S.A. and as part of his own consulting and training activities. A graduate of the MBA course at the University of Central Lancashire and HR management and marketing at Webster University.

Daniel Kireki Abere

Kenya

Business Development Manager in PAIH’s Foreign Trade Office in Nairobi. An expert in the field of economic relations between countries, international organizations and private companies, with extensive knowledge in trade and investment, as well as dispute resolution. Prior to joining PAIH, he worked with the National Fund for New Technologies as a business analyst, advising Polish companies on business and investment opportunities in East Africa, as well as African companies interested in Poland. He holds a bachelor's degree in international economics from the Warsaw School of Economics and a professional diploma from the Chartered Institute of Logistics and Transport UK. He is interested in agriculture, construction and information and communication technologies.

Kağan Nalbantoğlu

Türkiye

Business Development Manager in PAIH’s Foreign Trade Office in Istanbul. He studied at Anadolu University and Ankara University. He has been helping Polish entrepreneurs since December 2015 – initially working in the Trade and Investment Promotion Department of the Polish Embassy in Ankara, and since 2019 – in the Polish Investment and Trade Agency.

Ayman Farouk

Egypt

Business Development Manager in PAIH’s Foreign Trade Office in Cairo. Bachelor of Commerce from Cairo University. He gained experience in the tourism industry, among others, as the director of a Polish tourist company in Hurghada. He has been associated with the Polish Investment and Trade Agency since May 2018. He speaks Arabic, Polish and English.

Kasia Muzyk

South Africa

Head of PAIH’s Foreign Trade Office in Johannesburg. Bachelor of Commerce with a specialisation in Investment Management from the University of Pretoria. She also completed postgraduate studies in economics. Kasia started her career as an administrator of investment funds. Worked as a Private Banker (RMB Private Bank) and then gained experience in business banking (FNB Business), where she analysed companies with a turnover of at least PLN 42m+. With PAIH since 2020. She speaks Polish, English and Afrikaans.

Elnara Mammadova

Türkiye

Elnara gained her professional experience for many years in Azerbaijan and Poland. Elnara worked as, among other things, the Head of PAIH’s Foreign Trade Office in Baku, at the Embassy of the Republic of Azerbaijan in Warsaw and in the Centre for East European Studies at the University of Warsaw. She has been associated with PAIH since 2018, since April 2023 she has been supporting Polish entrepreneurs on the Turkish market.

Jarosław Al-Abbas

Saudi Arabia

Head of PAIH's Foreign Trade Office in Riyadh. He has over 20 years of experience in project management, strategic consulting and supporting the foreign expansion of companies. He specializes in the organization of economic missions and building B2B and B2G relations on the Middle Eastern markets. He effectively develops economic cooperation in the field of construction, IT, energy and new technologies. He graduated from the Warsaw University of Technology and completed postgraduate studies at the Institute of Telecommunications where he obtained a PRINCE2® certificate in Project Management and an MBA from the Warsaw University of Technology Business School with a specialization in AI and digital transformation. He is fluent in English, Polish and Arabic. He is passionate about international relations.

Maciej Białko

United Arab Emirates

Head of PAIH's Foreign Trade Office in Dubai. Manager with over 20 years of professional experience, including 17 years of practice in the United Arab Emirates. Currently, he is the head of the PAIH Foreign Trade Office in Dubai, where he supports the expansion of Polish companies to global markets and develops activities in the field of attracting foreign direct investment (FDI) to Poland. He was the initiator of the establishment of the Polish Business Council in Dubai, where he served as the founding Chairman, strengthening the position of Polish companies in the region. Previously, he worked at the Embassy of the Republic of Poland in Abu Dhabi as a macroeconomic expert, and also managed the office of the Upper Silesian Fund in Abu Dhabi – Poland’s first regional economic representation in the Middle East. He has extensive entrepreneurial experience – Maciej established two of his own companies and helped in the establishment of many other entities operating in the field of trade and business consulting on the Persian Gulf market. Previously, he gained experience in the financial sector as an investment advisor in institutions such as Barclays Bank, Bank of Scotland and Bank of Ireland. A graduate of sociology at the University of Wrocław and a holder of an MBA from the University of Bradford, he has been consistently working for years to build economic bridges between Poland and international markets, supporting trade, investments and strategic business partnerships.

Sandun Wijesekara

United Arab Emirates

A Business Development Manager in PAIH’s Foreign Trade Office in Dubai. Born and raised in the United Arab Emirates, he holds a Bachelor of Business Administration degree from the University of Wollongong in Dubai. He has extensive experience in market entry advisory, customer service, as well as project and sales management. A passionate and highly motivated Business Development Manager, he is driven by delivering quality work and leveraging his broad knowledge of marketing. He has a proven track record of driving sales growth, enhancing customer experience, and strengthening company visibility in target markets.

Justyna Sitarska

Nigeria

Head of PAIH’s Foreign Trade Office in Lagos. She graduated from the faculty of Dutch Philology at the University of Wrocław and Psychology in business from the School of Banking in Wrocław. Manager and entrepreneur with many years of experience on the international market. During her professional career she led projects in Poland and Spain. She was a Sales Director in Mexico, Trinidad and Tobago and Nigeria, where she worked on emerging markets investment publications and promotions for USA Today and The Independent. She was also the founder and Managing Director of Filigri Consulting, a Nigerian-based consultancy, business development and sales strategy training for Nigerian blue-chip companies. She has been living and working in Lagos since 2012, which is why she perfectly understands the Nigerian market and its specifics.

Magdalena Borowik

United Arab Emirates

Magdalena Borowik, Business Development Manager, PAIH's Foreign Trade Office in Dubai. Magdalena is an expert in innovation, financial technologies, and digital services, with extensive experience across the public, private, and startup sectors. She has worked at the financial supervisory authority, where she was responsible for innovation and international relations, as well as managed her own business and led government projects. Her expertise includes technology risk management, digital service infrastructure, and digital sovereignty. She has collaborated with institutions in the Middle East, representing Poland at high-level financial and investment events. Magdalena is the author of numerous publications on innovation ecosystems and data security and has also lectured at the academic level. She joined PAIH in August 2023 and, since August 2025, has been working at the PAIH Foreign Trade Office in Dubai, where she is responsible for the IT, financial, and fintech sectors.

Maciej Pawłowski

Morocco

A Business Development Manager in PAIH’s Foreign Trade Office in Casablanca, North African correspondent of the XYZ.pl portal and expert of the Institute of New Europe for Mediterranean affairs. He gained his professional experience in, among other places, the Embassy of the Republic of Poland in Cairo, the Polish Institute of International Affairs and PKO Bank Polski. He is the author of over 150 publications and three books on African and Mediterranean affairs. A graduate of the University of Warsaw, he holds a Master's degree in Political Science and Spatial Management.

Krzysztof Staśko

Nigeria

Krzysztof has worked in PAIH’s Foreign Trade Office in Lagos for six years, and for over twenty years in Nigeria. An IT specialist by education, while a manager with practical experience of many international projects in the region . He actively supports the business activities of Polish entrepreneurs, including the Polish diaspora – he is a co-founder of the Polish Institute in Lagos. A passionate automotive hobbyist and promoter of travel and tourism.

Jan Bochniak

Morocco

Business Development Manager in PAIH’s Foreign Trade Office in Casablanca. Previously, for several years, he worked as an export coordinator and manager in private companies in the construction industry. With PAIH for three years. He searches for business opportunities for Polish companies in Morocco. He supports them in their foreign expansion – from the analysis of export potential and market specifics, through searching for and verifying partners, to trade negotiations or investment consulting.

Dominik Masełbas

Saudi Arabia

A Business Development Manager in PAIH's Foreign Trade Office in Riyadh. He specializes in supporting Polish companies in establishing business relations and expanding into Arab markets. Previously, he was a tour leader in Arab and Muslim countries and a consultant for intercultural affairs at the Polish-Qatari Business Council. Co-founder of Almasdar, a consulting and translation services company, and co-author of the first Polish guide to Saudi Arabia. A graduate of the Faculty of Arabic and Islamic Studies from the University of Warsaw, a scholarship holder of the National Agency for Academic Exchange at Cairo University.

Michael Dembek

Canada

Head of the PAIH’s Foreign Trade Office in Toronto. He graduated in Public Governance from the Adam Mickiewicz University in Poznań and Project Management from the Poznań School of Banking. He is also a graduate of the European Academy of Diplomacy in Warsaw. He gained experience in the construction and the e-learning industry in Canada; he also conducted business workshops in Poznań. He was the President of the Polish-Canadian Congress. Michael supports the promotion of Polish culture in Canada. He is actively involved as a volunteer in various Polish diaspora organizations to support activities promoting Poland, the Polish language and the Polish community in Canada.

Adam Pejcha

Chile

Head of PAIH’s Foreign Trade Office in Santiago. He also supports the activities of PAIH’s Foreign Trade Office in Buenos Aires. He has been associated with Chile since 2016. He worked for, among others, the Embassy of the Republic of Poland in Santiago, responsible for cultural diplomacy and promotion and support of the Faculty of Economics of the institution and at the Centre for the Development of Nanotechnology (CEDENNA) of the University of Santiago de Chile, taking part in the analysis of security policy in the field of nanotechnology. For several years he also ran his own business in Chile and Poland in the field of PR and multimedia services, and for about eight years he was associated with the Polish steel sector, responsible for the creation and implementation of numerous projects in the field of communication and social dialogue for the largest steel producer in Poland and in the world. With PAIH since 2019. Initially, he supported export and promotional projects from various sectors on the markets of the United States and Canada, and since January 2021 he has been working in PAIH’s Foreign Trade Office in Santiago. He is fluent in English and Spanish.

Dorota Lewczuk

Mexico

A Business Development Manager in the PAIH’s Foreign Trade Office in Mexico City. At the beginning of her professional career, she worked at the Polish Ministry of Finance, where she dealt with VAT issues in Poland and the European Union. She has often participated in international working groups within EU projects, thus gaining experience in cooperation in a multicultural environment. She has been living and working in Mexico for 18 years. She graduated from the Warsaw University of Technology in the field of Management and Marketing and law at the Helena Chodkowska University of Management and Law in Warsaw, she has completed postgraduate studies and courses, including international ones, in the field of administration and taxes. She is fluent in Spanish and English.

Krzysztof Grabowski

United States

Head of PAIH’s Foreign Trade Office in New York. A graduate of the Zicklin School of Business in New York with an MBA and a BBA from Queens College. He gained professional experience as a manager in a company dealing with the production and distribution of energy in the state of New York and in real estate management. Twice a member of the Polish National Team in the Dakar Rally in South America. Recently, he has also been a member of the Pulaski Association for Professional Men. With PAIH for five years. Privately, a lover of motor sports.

Łukasz Zabłoński

Colombia

An Expert in PAIH’s Foreign Trade Office in Bogotá. While In Colombia, he worked in the NGO sector for ten years. He coordinated social dialogue projects between Government representatives, entrepreneurs and local communities. He conducted workshops for companies and organized events to support the development of local communities. He has experience in consulting and occasionally teaches courses at the University of Los Andes. He graduated in Cultural Studies from the European University Viadrina in Frankfurt (Oder). As a scholarship holder of the Japanese Government, he also completed an additional Master's degree in Social Sciences at Hokkaido University. He is interested in the mining and energy sectors in the LATAM countries. He is fluent in five languages.

Michał J. Rzeźnik

United States

Head of PAIH’s Foreign Trade Office in Chicago. A graduate of accounting and economics at the University of Illinois in Chicago (UIC). A Manager with 14 years of professional experience gained on the American and Polish markets. Before joining the public sector, he was involved in financial consulting and audit (mainly Big 4), managing numerous teams for large and medium-sized clients. He conducted audits and reviews of separate and consolidated financial statements prepared in accordance with American (US GAAP), Polish (PAR) and International Financial Reporting Standards (IFRS). He also has experience in managing commercial real estate. In the past, he organized seminars and conferences of an economic nature bringing together representatives from around the world.

Dorota Siry

Colombia

Business Development Manager in PAIH's Foreign Trade Office in Bogota. She is a manager with over 10 years of experience in management in the IT, cosmetics and startup sectors. She developed her skills through cooperation with companies from Poland, Colombia and Mexico. She supported the foreign expansion of the Colombian unicorn, RAPPI at a very early stage of their development. Dorota is fascinated by the potential that Colombia offers to Polish entrepreneurs. She has been living in LATAM since 2012. She holds a degree in Geography, international Relations and Business Management from the Nicolaus Copernicus University. She specializes in the following industries: FMCG, Cosmetics, IT, Startup, Machinery and Equipment, Agri-Food Products.

Paulina Mięczkowska-Licon

United States

A Business Development Manager in PAIH’s Foreign Trade Office in Houston. She completed her Bachelor's studies at the Faculty of Modern Languages and Master's studies (European studies) at the Faculty of Law and Administration of Adam Mickiewicz University in Poznań. As part of a scholarship, she studied at the University of Geneva for a year. She has lived in Texas for 14 years. She worked in a non-profit organization supporting people struggling with barriers in the labour market. With PAIH for six years. In her everyday work, she appreciates the opportunity to cooperate with people with passion and constantly gains new experience.  She likes to spend her free time actively, preferably on a mountain trail.

Anna Dobrzycka

Colombia

Head of the PAIH’s Foreign Trade Office in Bogota. A graduate of Business Administration from the University of Maryland. Currently in the course of MBA studies. She gained professional experience in managerial positions in companies dealing with real estate investments, commercial construction and housing in the United States. She has worked for local companies, among others, Samon Construction, Long Fance and Home, Washingtonian Design and Build.  Since 2017, she has been living in Colombia, where she was involved in investment consulting for the renewable energy sector. Anna also ran her own business. She joined PAIH in February 2022. Anna is fluent in, Spanish and English.

Jonathan Beltrán Zamorategui

Mexico

An Expert in PAIH’s Foreign Trade Office in Mexico. He specializes in building bilateral relations, export promotion and implementation of B2B projects. He served as, among others, Director of Business Development in the Economic Office of the Embassy of Israel in Mexico and Project Coordinator and Business Development Manager at Akza Advisors. He holds a Bachelor's degree in International Trade from the University of Hidalgo State and a Master's degree from the International University of La Rioja. He is interested in defence and security projects as well as initiatives related to automation and Industry 4.0.

Paweł Pietrasieński

United States

A Business Development Manager in PAIH’s Foreign Trade Office in Houston. He has many years of experience in trade diplomacy. He has held many positions, including Director of International Trade at the Governor's Office for Economic Development of Nevada, and Ministerial Counsellor – Head of the Trade and Investment Section at the Polish Embassy in Washington, D.C., and Deputy and Acting Consul General in Chicago. He was also a member of the Public Management Committee of the Organisation for Economic Co-operation and Development based in Paris and a member of the Governing Board of the European Institute of Public Administration in Maastricht. Laureate of the Presidential Export Award, awarded for special achievements in export promotion by the US Secretary of Commerce. He was also awarded the Medal of Merit for the Development of the Polish Economy by the Deputy Prime Minister and Minister of Economy of the Republic of Poland. He holds a PhD in Economic Sciences.

Maciej Biesiada

Brazil

Business Development Manager in the PAIH's Foreign Trade Office in São Paulo. Graduate of the University of Bradford, UK (MA in Conflict, Security and Development; BA in Peace Studies), a qualified translator, mediator, and negotiator. For over 15 years, he has been engaged in the international business environment, diplomacy, and non-governmental organizations. He specializes in supporting foreign companies entering the Brazilian market – through cultural mediation, building strategic relations with institutions, and business networking. He actively cooperates with Polish and Polish diaspora organizations in Brazil to promote business and cultural exchange and to strengthen cooperation between Poland and Brazil. Fluent in Polish, English, and Portuguese; also proficient in Spanish.

Urszula Terlecki

Canada

Business Development Manager in PAIH's Foreign Trade Office in Toronto, co-founder of The Creators Bureau and YouNxt, a network supporting Polish-Canadian talents. She has over 10 years of experience in PR and marketing in the TV and lifestyle industry. She has created brand awareness campaigns, overseen national and international video productions, and sat on the jury at the Brand Film Awards in New York. A graduate of the University of Toronto, she also holds a degree in French from the University of Quebec in Montreal. For over 20 years, she has been an active leader of Toronto’s Polish community.

Zuzanna Kobrzynski Westlund

United States

Head of PAIH’s Foreign Trade Office in Houston. She holds a Bachelor's and Master's degrees from New York University. Before joining PAIH, she worked in Poland on innovative entrepreneurship programs for the American Chamber of Commerce and the National Centre for Research and Development. Founder of a foundation teaching girls coding. In the United States, she was deputy director of the Centre of the Cold War and the United States at New York University. She led the editorial board of Slate Magazine and has held various public sector positions at both Federal and State levels.

Ewelina Poleszak

Chile

A Business Development Manager in PAIH’s Foreign Trade Office in Santiago. Since 2015, she has been living in Chile. She has 13 years of international experience in online marketing and e-commerce. In 2010, she was responsible for the launch of a Portuguese online marketing agency (Impacting Group) on the Polish market. In Chile, she was responsible for creating strategies and implementing e-campaigns for key clients, for among others, CCU, Unilever, J&J, Carozzi, Soprole. Before joining the PAIH team, she ran her own consulting business for online promotion and sales for companies from the food sector. She is actively involved in the activities of the Polish community in Chile, including the organization of events promoting Polish culture and language, as a teacher at the Polish School in Santiago.

Marcelo Villa

Argentina

Acting Manager of PAIH ‘s Foreign Trade Office in Buenos Aires. He has over 20 years of experience in managerial positions, he has worked in companies, among others, from the logistics and food industries. He specializes in international expansion, project management and economic diplomacy. He is fluent in English, French, Portuguese and Spanish.

Paulo Szeptycki

Brazil

Head of PAIH’s Foreign Trade Office in São Paulo. A graduate of the University of Warsaw with a Master's degree in Contemporary Diplomacy. He graduated in International Relations from the Institut d'Études Politiques de Paris. Associated with the Brazilian Polish community. He worked as, among other things, a translator and advisor for foreign companies interested in the Brazilian market. He also gained professional experience in the Ministry of Foreign Affairs and the European Parliament.

Maja Isakiewicz

United States

Business Development Manager in PAIH’s Foreign Trade Office in New York. She worked for 11 years in advertising and marketing companies, (including VML and, Cheil Worldwide agencies); she was responsible for the promotion of over 30 brands on 12 European markets and in the US. For 10 years, she has also been co-creating one of the most recognizable mentoring programs in Poland - Mentors4Starters. At Collegium Civitas, she graduated in International Relations (Bachelor's degree), Eurasian Studies (Bachelor's degree), International Relations – Diplomacy (Master's degree) and Analysis of Security and Terrorist Threats postgraduate studies). A graduate of West Virginia University (Master of Arts – History). She also took part in international student exchanges at the University of Limerick (Ireland) and Tartu Ülikool (Estonia).

Marta Kaźmierska

Argentina

An Expert in PAIH’s Foreign Trade Office in Buenos Aires. Marta, an experienced specialist in the media and artistic sector, with a particular focus on Latin American markets. She was responsible for the development of business relations, the promotion of companies and acquiring partners in the art and cultural industry. A graduate of Iberian Studies from SWPS University and Latin American and Caribbean Culture Studies from the University of Warsaw. She is currently completing her Master’s degree in Art History and Artistic Heritage Management at the A.Nebrija University in Spain.

Patrycja Staszewska

Mexico

Head of PAIH’s Foreign Trade Office in Mexico since 2017. She graduated in German philology, International political Science and European Union law at the University of Hamburg. Since 2005, she has been living in Mexico, where she deals with the development of trade cooperation and the promotion of foreign direct investment and support for international trade. She has worked in the public and private sectors, focusing mainly on strengthening commercial activities between Poland and Mexico, Latin America and other European countries. In the past, she cooperated with the Trade Office of Finland Business Finland, the Norwegian Chamber of Commerce Innovation Norway and the Investment and Trade Promotion Agency ProMexico. She was also a member of the COP 16 Coordination Committee and an economic analyst at the Polish Embassy in Mexico. She is fluent in Spanish, English and German.

Khairul Ridhwan Bin Zahardin

Malaysia

Khairul Ridhwan Bin Zahardin graduated from Kuala Lumpur University with a degree in Welding Engineering and Quality Assurance. He gained previous professional experience at Airbus Flight Hour Services (Airbus Malaysia), where he supported global clients in providing comprehensive material and maintenance services, as well as at SR Technics Malaysia Sdn Bhd (SR Technics), the world's leading provider of MRO services for aircraft, engines and components headquartered in Zurich, Switzerland. He spent a year as a project engineer at Synergy Spectacular Sdn Bhd, a local Malaysian oil and gas services company. In July 2020, he joined PAIH as a Business Development Manager in the Foreign Trade Office in Kuala Lumpur.

Palida Kongsilp

Thailand

A Business Development Manager in PAIH’s Foreign Trade Office in Bangkok. She has over 10 years of experience in business and communications, in both the public and private sectors. Her professional experience includes work at an advertising agency, a ministry, a start-up, and a company developing a technology ecosystem. She has worked with researchers and scientists to help commercialise scientific projects and has also supported and overseen international client projects and events.

Piotr Harasimowicz

Vietnam

Head of PAIH’s Foreign Trade Office in Ho Chi Minh City. He holds both a Master’s and an Engineering degree from the Maritime University in Gdynia. He is a manager with over 25 years of professional experience in the chemical, pharmaceutical, and food sectors in Southeast Asia. During his career, he has held positions such as Managing Director at Minh Son Health, Sales and Business Development Director at IMS Health, Business Intelligence Manager at Menarini Asia-Pacific, and Business Excellence Manager at Abbott Laboratories S.A. He has also conducted independent consulting and investment activities. Additionally, he has served as a member of Supervisory Boards for organizations such as the European Chamber of Commerce.

Seol-Hee Jin

South Korea

Expert at PAIH’s Foreign Trade Office in Seoul. A graduate of Polish philology from Hankuk University of Foreign Studies (Department of Polish Studies, Faculty of Studies on Central, Eastern Europe and the Balkans). In the past, she worked as a Research Officer atin the Trade and Investment Promotion Department of the Polish Embassy in Korea. Many years of experience gained at the Trade and Investment Promotion Sections of the Polish Embassy in Seoul allowed her to develop not only organizational and communication skills, but also to get to know Polish culture and its importance in business. She supports Polish exporters interested in the Korean market and Korean companies considering investments in Poland. She organizes business meetings between companies and business institutions from Poland and Korea, organizes and coordinates promotional events, economic and investment missions, seminars and verification of local regulations. She is fluent in Korean, English and Polish.

Cezary Filipek

Indonesia

A Business Development Manager in PAIH’s Foreign Trade Office (ZBH) in Jakarta. A graduate of Postgraduate studies at the Warsaw School of Economics, Master's studies at Trinity College Dublin and Bachelor's studies at the University of Warsaw. Co-author of the operational strategy of the ZBH in Jakarta covering the FMCG, medical, ICT, railway and broadly understood green technology sectors, as well as the largest cyclical promotional campaign in the ASEAN region entitled Poland Festival. His approach to business is characterized by consistency and effectiveness of action as well as care for effective communication and the development of a network of contacts. He has 19 years of experience in diverse managerial roles in private companies and the public sector. He has been associated with Indonesia for many years – he worked as an economic expert at the Polish Embassy in Jakarta, conducted his own business and Doctoral research at UNPAD University. He is fluent in English and Indonesian. Privately, he is passionate about history, geography and lifelong learning concepts, which he implemented during his stay and travel to over 80 countries, including a year-long trip around the world.

Norbert Bąk

Thailand

Head of PAIH’s Foreign Trade Office in Bangkok. A graduate of Montclair State University in the United States (Cum Laude) and the Warsaw School of Economics. He began his professional career as a Foreign Exchange Dealer at Bank Millennium. He worked at the Treasury Department at Citi Handlowy Bank in Warsaw, where he cooperated with large enterprises in the field of hedging currency exposure. He also gained professional experience in Dealing Rooms at Citibank in Prague and London, and as a brokerage team manager at Citi Handlowy Brokerage House. He also worked in the Warsaw Stock Exchange in the customer relations department, where he supported companies in the process of raising capital through the issue of shares and bonds. He has always been associated with Thailand, through family activities related to the import of coffee to Poland from Thailand, Indonesia and Laos.

Marta Szczygieł

Japan

Head of PAIH’s Foreign Trade Office in Tokyo. She has been associated with Japan for many years - in 2012 she graduated from the faculty of Japanese Studies at the Adam Mickiewicz University in Poznań, after which she left to continue her education at Osaka University as a scholarship holder of the Japanese government, where she defended her Doctoral dissertation. In 2018-2020, she conducted research at the University of Tokyo as a fellow of the Japan Society for the Promotion of Science. She has extensive experience as a Polish-Japanese translator for the largest Japanese corporations, such as Toyota and Sumitomo. She also worked as a market analyst, which eventually focused her interest on the private sector. She has been with PAIH since 2021. In her daily work, she uses her previous experience to facilitate the expansion of Polish companies into the Japanese market.

Hyun-Min Lee

South Korea

A Business Development Manager in PAIH’s Foreign Trade Office in Seoul. For many years he worked at the Trade and Investment Promotion Department of the Embassy of the Republic of Poland in Korea as a Trade & Investment Promotion Officer, where he was responsible for market analysis, organization of seminars and B2B meetings, as well as cooperation with Korean associations and Korean government administration. Currently, he supports PAIH Foreign Trade Office Seoul in acquiring contacts, but also in verifying local regulations and organizing and coordinating promotional events, economic and investment missions, webinars and business meetings. He is fluent in Korean and English.

Anna Łagodzińska

South Korea

Head of PAIH‘s Foreign Trade Office in Seoul. A graduate of the Faculty of Applied Linguistics from the University of Warsaw. She has many years of experience in the field of international marketing and trade marketing, export and sales, as well as the organization and coordination of events, which she gained in business acting as, among other things, marketing and export Manager and coordinating international promotional and information campaigns. Before obtaining her position in Seoul, she worked at PAIH’s Head Office, where she was responsible for supporting the foreign expansion of Polish entrepreneurs to South Korea, Singapore, Indonesia and Vietnam by, among other things, planning promotional and marketing activities, building and supporting business cooperation and mutual economic relations. Currently, she supports Polish exporters interested in the Korean market and Korean companies considering investments in Poland. She is fluent in English and can communicate in Korean.

Ho Thi Hanh Ngan

Vietnam

Ho Thi Hanh Ngan has over ten years of experience working with Polish companies and public administration. She has also served as an interpreter for the Ambassador of the Republic of Poland during official events organized by the Embassy of the Republic of Poland in Hanoi. She is fluent in English, Polish, French, and Vietnamese. During her seven years at the Foreign Trade Office of the Polish Investment and Trade Agency (PAIH), she has supported the Ho Chi Minh City team in areas such as verifying local regulations and organizing and coordinating promotional events, economic missions, webinars, and business meetings.

Rafał Jarosz

Australia

Acting Head of PAIH’s Foreign Trade Office in Sydney. He is also responsible for building strategic partnerships across the Asia-Pacific region, specializing in the IT/ICT, medical devices, and green technologies sectors. Previously, he worked as a diplomat both at the Ministry of Foreign Affairs headquarters and at missions in Washington, D.C. and Canberra. He holds a PhD in Economics and teaches at universities in Poland and abroad, publishing research on international trade, sustainable development (environmental economics), and foreign direct investment.

Piotr Kucharczyk

Japan

An Expert in PAIH’s Foreign Trade Office in Tokyo. He graduated in applied Linguistics and Management from the University of Warsaw. He is also a graduate of Waseda University in the field of International Culture and Communication. Before joining PAIH, he gained experience working for, among others, at Waseda University and the Polish Football Association. He has been working in the PAIH Foreign Trade Office in Tokyo since February 2023, where he supports the expansion of Polish enterprises into the Japanese market. He speaks English, Japanese and Spanish.

Przemysław Zaręba

Malaysia

Head of PAIH’s Foreign Trade Office in Kuala Lumpur. A graduate of the University of Economics in Katowice. In Southeast Asia since September 2012. He worked in Indonesia as an, among other things, academic lecturer in management subjects at universities: Widya Mandala Catholic University, STIE Perbanas Surabaya, Raffles Institute of Higher Education, Myanmar (Robinson Business School). He gained professional experience in the following companies: ArcelorMittal, Manpower, Macsteel International (London).

Benedanakenn Jenvdhanaken (Bernice)

Thailand

A Business Development Manager in the Polish Investment and Trade Agency in Bangkok, Thailand. She has more than 10 years of experience in Diplomatic Mission and Educational Institutions. Prior to PAIH, Bernice was Personal Assistant to the Ambassador at the Embassies of Colombia, Guatemala and Mexico. Bernice was also an interpreter in a variety of settings for the Embassies of Spanish-speaking countries in Thailand. She served as personal interpreter for the Presidents of Chile during the Official Visits to Thailand. She also served as interpreter for Ministers of Thai Government and other international organizations such as UNDP and IOM.

Miguel Alberto N. Santos

Philippines

An Expert in PAIH’s Foreign Trade Office in Manila. He graduated in Psychology from the University De La Salle. He has extensive experience in commercial consulting, tariff classification and other customs matters. Currently, he supports the PAIH Foreign Trade Office in domestic matters, information about the local market and opportunities to enter international business.

Le Thi Minh Han

Vietnam

Le Thi Minh Han has extensive experience in the Vietnamese market, which enables her to provide market information across multiple sectors for Polish companies, support entrepreneurs on business trips to Vietnam, and connect Polish companies with potential partners in a variety of industries. She frequently provides assistance as a translator. Together with State agencies in Vietnam, she coordinates the organization of conferences and seminars on the Polish market. Her responsibilities also include organizing high-level meetings involving Polish and Vietnamese government officials. She works closely with the Embassy of the Republic of Poland in Vietnam, supporting its activities and helping organize events related to Poland. She has worked in PAIH for over seven years.

Maja Justyna

Singapore

A Business Development Manager in PAIH’s Foreign Trade Office in Singapore. She holds a degree in International Political Relations from the University of Łódź and completed postgraduate studies in Brand Management at the Warsaw School of Economics and International Marketing Management at the University of Łódź. She has over 15 years of experience in marketing and promotion, including in the retail and FMCG sectors. She is also responsible for project management on foreign markets, particularly in the fashion and cosmetics industries. In 2018–2019, within PAIH, she oversaw the implementation of the Industry Promotion Program ‘BRAND’ for the cosmetics, fashion, and jewellery sectors.

Bartek Wasiewski

Philippines

Head of PAIH’s Foreign Trade Office in Manila. A Manager with many years of experience in international transport, B2B sales and operational management. His approach to business is characterized by care for effective communication and building relationships. He completed his MBA studies at Cass Business School (today Bayes Business School) at City University London, where he specialized in intercultural differences. He has been fascinated by Asia for many years. He ran, among other things, a trading company in the automotive industry, cooperating with factories in China, and also supervised large marketing programs for international retail chains. Since 2014, he has been living in Asia. He has a wide network of business contacts, which he uses to identify the most beneficial business partners for Polish companies interested in the Philippine market. He also effectively explains the meanders of Filipino business culture and the intricacies of local bureaucracy, in this way helping to avoid many problems and sometimes costly mistakes for Polish entrepreneurs.

Marzena Krajniewska

Australia

An Expert in PAIH’s Foreign Trade Office in Sydney. She has many years of experience gained in Poland and Australia in the field of project management, in particular in the area of planning, implementation, management and supervision of strategies through forecasting, budgeting, accounting and controlling. As a Manager of a team of 40 people, she received the Business Gazelle award in the ranking of the most dynamically developing small and medium-sized companies in Silesia in 2014. As an Expert in PAIH’s Foreign Trade Office in Sydney, she is responsible for the food, cosmetics, furniture and construction industries.

Ayuko Nagami

Japan

A Business Development Manager in PAIH’s Foreign Trade Office in Tokyo. She has over 20 years of experience in cooperation with Polish business. She began her career in economic diplomacy and gradually shifted her focus to the private sector. In addition to her native Japanese, she is fluent in Polish and English. At PAIH Tokyo, she deals with business mergers of Polish and Japanese companies, the organization of trade fairs and seminars, as well as broadly understood support for the expansion of Polish companies into the demanding Japanese market.

Zoljargal Byambatsogt

Mognolia

An Expert in PAIH’s Ulaanbaatar Foreign Trade Office which he joined in 2020. He holds a Bachelor's degree from the European University Viadrina in Frankfurt (Oder) in International Management. Zoliargal has over 4 years of managerial experience, primarily in the foreign trade sector.

Małgorzata Tańska

India

Małgorzata has nearly 30 years of professional experience, including almost 12 years in the media as a political and economic journalist and parliamentary correspondent. She has spent over 17 years serving in Polish diplomatic missions — at the Embassy of Poland in Indonesia (as First Secretary, Head of the Political and Economic Department, and Consul of the Republic of Poland), the Embassy of Poland in Kazakhstan (as First Secretary, Head of the Consular Department, and Consul of the Republic of Poland), and the Embassy of Poland in India (as Counselor and Acting Director of the Polish Institute). For the past three years, she has served as Director of the Polish National Tourist Organization in China. Her professional interests include the HoReCa, food, creative, green technology, recycling, and cosmetics industries. She is passionate about geopolitics, social change, and economic and political trends shaping the modern world. Małgorzata is also an animal lover — especially fond of cats.

Robert Mrozowski

Taipei

Expert/Business Development Manager at the PAIH Foreign Trade Office in Taipei. He identifies new business opportunities and supports the development of Polish entrepreneurs in Taiwan. Previously, he worked at the Polish Office in Taipei, where he handled primarily communications and political affairs. He also gained experience in Berlin and London. He has extensive experience in managing communications and investor relations projects. He has advised Polish and foreign companies across diverse sectors including finance and technology. He is a specialist in international affairs by education.

Marcin Motyka

Taipei

A Business Development Manager in PAIH’s Foreign Trade Office in Shanghai. From the beginning of his professional career, he has been associated with Chinese-speaking markets. Marcin is a specialist in the field of socio-political changes in China and Taiwan, especially in the context of the nineteenth and twentieth centuries. An expert related to the aviation and unmanned systems industry. He holds an MA in International Relations from the University of Warsaw and is a graduate of the Mandarin Language and Chinese Culture course at the Zhejiang University in Hangzhou, China.

Bat-Erdene Boldbaatar

Mognolia

Head of PAIH’s Foreign Trade Office in Ulaanbaatar. He graduated from the University of Finance and Economics in Ulaanbaatar in the field of accounting. He completed the CFA training program at the Becker Professional Education Institute in Geneva. He started his career as a financial analyst at Frontier Securities (Japan) – the first foreign investment bank in Mongolia. He then continued as an analyst at the Mongolia Opportunities Fund, the first private equity fund in Mongolia to raise $50 million from investors such as IFC, EBRD, DEG, FMO and Mitsubishi Corporation. He was the President of the trading company KOBE International. Before joining PAIH, he was the Managing Director and co-founder of Horizon Partners - a company dealing with investment consulting and raising capital for SMEs. He has 10 years of professional experience in business and investment management in Mongolia.

Aleksandra Smolak

China

A Business Development Manager in PAIH’s Foreign Trade Office in Shanghai. Master of Sinology from the Adam Mickiewicz University in Poznań. An expert in the field of the Chinese market with over 10 years of experience in promoting and supporting Polish enterprises in China. Currently, he promotes economic exchange between Poland and China with an emphasis on supporting investments and development of Polish brands on this market.

Łukasz Lanski

Taipei

Head of PAIH’s Foreign Trade Office in Taipei. He completed his MBA studies at the Taiwanese National Sun Yat-sen University and sinology at the College of Foreign Languages in Poznań. A scholarship recipient at the prestigious language school of National Taiwan Normal University. Łukasz is a Chinese translator with many years of experience. Since 2011 he has been associated with the Taiwanese private sector. Before becoming the Head of PAIH’s Taipei office, he worked for a Taiwanese electromechanical company.

Wang Li (Grace)

China

A Business Development Manager in PAIH’s Foreign Trade Office in Shanghai. She has over 10 years of experience in branding, marketing and public relations. For over eight years, she has been involved in Polish-Chinese cooperation. She actively cooperates with government agencies and entrepreneurship departments in order to position Poland as an attractive place to invest and present the quality of Polish products. She graduated from Anhui Polytechnic University.

Andrzej Juchniewicz

China

Head of PAIH’s Foreign Trade Office in Shanghai. He completed Doctoral studies at Xiamen University in China and complementary LLM studies at the East China University of Political Science and Law in Shanghai. He started his professional career in Chinese trading enterprises, then he was involved in the promotion of Poland in the Polish Pavilion during Shanghai Expo 2010. Multilingual public administration and business development specialist with over 15 years of experience in China. He supports Polish entrepreneurs in developing and implementing strategies on this market. He has competences in the following areas: marketing and sales (with an emphasis on China and Asia), finance, as well as strategic and operational management.

Marcin Karaskiewicz

Hungary

Head of PAIH’s Foreign Trade Office in Budapest. He obtained a Master's degree in law at the Faculty of Law of the UKSW in Warsaw. A graduate of postgraduate studies in the field of Economic Policy, European funds and European administration from the Warsaw School of Economics, as well as a number of specialized training courses on economic law and information security. He has many years of experience in economic diplomacy gained in the Polish embassies in Copenhagen and Budapest. He worked in the Ministry of Economy and was responsible for, among other things, supervising subordinate units, including foreign missions. Co-author of the success of over 65 Polish companies in Hungary and Croatia. He is fluent in English and Danish and improving his knowledge of Hungarian and German.

Maciej Kowalonek

Serbia

Head of PAIH’s Foreign Trade Office in Belgrade. He has extensive knowledge and long-standing experience in business development and international expansion of enterprises, as well as in digital marketing, with a particular focus on e-commerce, retail, and the tourism services sector. For over 20 years, he has specialized in fostering international cooperation and building relations with partners in the countries of the former Yugoslavia. Before joining PAIH, he spent nearly a decade at one of the world’s largest technology companies, where he provided consultancy and developed business and marketing solutions for global enterprises in the hospitality and e-commerce industries. A passionate enthusiast of new technologies and the Balkans, he constantly seeks opportunities to connect ideas, businesses, and build lasting partnerships. He holds a Master’s degree in Slavic Philology (Serbo-Croatian specialization) from the Faculty of Philology at the University of Wrocław. He is also a graduate of the Postgraduate Studies in Foreign and International Service at Adam Mickiewicz University in Poznań.

Anna Czuba-Minesi

Italy

A Business Development Manager in PAIH’s Foreign Trade Office in Milan. A graduate of sociology from the Jagiellonian University. She has been professionally associated with Italy for 14 years. She gained experience in the international consulting company Capgemini in Turin and Milan, working for the Best Western International Service Centre. She is fluent in Italian, French and English.

Aleksandra Leoncewicz

Italy

Head of PAIH’s Foreign Trade Office in Milan. A graduate of Italian Philology from the University of Warsaw. She completed her Doctoral studies in the Faculty of Modern Languages. She worked as a translator and lecturer in, among others, the University of Warsaw, UKSW and the College of Europe. She has many years of experience in cooperation with Italian companies such as Fiat, Seves Glass Block or Sclavo Diagnostic. She is fluent in Italian, French and English.

Marceli Wielgosz

Greece

An Expert in PAIH’s Foreign Trade Office in Athens, since September 2025. He gained experience in audit, finance, and business development, as a junior auditor at Grant Thornton’s Greek office. He worked there on projects for European Commission institutions, including Frontex and Europol, under the supervision of the European Court of Auditors (ECA). He also collaborated with the Grant Thornton France team on projects related to the use of EU funds by municipalities in Athens. Previously, he was a member of the UniPi Finance Club, where he focused on financial statement analysis, company evaluations, and participated in meetings with business leaders. He holds a degree in Banking and Financial Management from the University of Piraeus and is an ACCA candidate. A Pole raised in Greece, he is fluent in Polish , Greek, English and French.

Wojciech Wojewódzki

Croatia

A Business Development Manager in PAIH’s Foreign Trade Office in Zagreb. He has been operating on the Croatian market for over 20 years, he has extensive substantive and legal knowledge, and a wide network of business contacts. He specializes in the financial sector but is also familiar with the logistics and distribution market and is actively involved in the tourism and real estate industries. He holds a Master's degree in Business Management and an MBA. He is fluent in Croatian.

Katarzyna Kama

Israel

An Expert in PAIH’s Foreign Trade Office in Tel Aviv. While working in the tourism industry, she gained many years of experience in establishing contacts and building cooperation between institutions in Poland and Israel. She also worked as a Project Manager in the field of culture, art, science and education in the Polish Institute in Tel Aviv. She also gained experience in the research department of a pharmaceutical company. A molecular biologist by education.

Marta Szajbel-Nikolaou

Greece

Head of PAIH’s Foreign Trade Office in Athens. A graduate of the University of Macedonia in the field of political and economic sciences. She holds an MBA with a specialization in International Marketing from the University of West Attica. She gained experience and professional practice in the Ministry of Development, the Ministry of National Defence and the Ministry of Foreign Affairs. A marketing expert by education with extensive experience in the promotion of Polish business. She has been active on the Greek market for over ten years. She provides support to Polish companies in the field of sales techniques, market entry strategies and international cooperation. She has organized many trade missions and industry promotional stands during local trade fairs. Great commitment and interpersonal skills allowed her to combine work with passion and establish broad business relations between Poland and Greece. She is fluent in English and Greek.

Zoltan Farkas

Hungary

A Business Development Manager in PAIH’s Foreign Trade Office in Budapest. He holds a Master's degree in Economics from Beijing Normal University and a Business Degree from the University of Dundee in Scotland, and a Master's degree in Computer Science from the University of Bradford in England. He has experience in economic diplomacy gained at the Polish Embassy in Beijing.  He worked for the Cologne Fair, organizing trade fairs in Beijing and for Allegro.pl, where he was responsible for organizing international industry events. Currently, he supports the internationalization of Polish companies in Hungary and Croatia. He speaks English and Hungarian and improving his knowledge of Chinese.

Agnieszka Forreiter

Hungary

An Expert in PAIH’s Foreign Trade Office in Budapest. She obtained her Master's degree at the University of Łódz, specializing in complex physical geography. She has many years of experience in supporting Polish entrepreneurs in Hungary, gained in the Trade and Investment Promotion Department at the Embassy of the Republic of Poland in Budapest and as an Expert in the Foreign Trade Office of PAIH in Budapest. She is fluent in Hungarian and is improving her English.

Malwina Żyto-Dumitrescu

Romania

A Business Development Manager in PAIH’s Foreign Trade Office in Bucharest. A graduate of Zootechnics from the Poznań University of Life Sciences. She has many years of experience in processes related to the development of companies, creating a company on a new market and their launching products. Currently, she is responsible for the development of foreign expansion of Polish companies by searching for suitable business partners on the Romanian market. She is fluent in Romanian and English.

Wojciech Łopatkiewicz

Spain

Head of PAIH’s Foreign Trade Office in Madrid. A graduate of Spanish and Applied Linguistics from the University of Warsaw. A Scholarship holder of the Ministry of Foreign Affairs of Mexico. He holds a Master's degree in International Economic Relations from the University of Guadalajara. He also holds a degree in Sales Management from EAE Business School in Barcelona. He has several years of professional experience in the area of sales, acquisition and conduct of relations with international clients, primarily from Spain, Portugal and Latin American countries. He is fluent in English and Spanish.

Alexander Bogucki-Vazquez

Spain

Expert in the PAIH’s Foreign Trade Office in Madrid. He completed a Postgraduate Course in International Business at the University of the Basque Country, holds a Master’s degree in Management from Bologna Business School, and a Bachelor’s degree in Biology from the University of the Basque Country. After a short internship in the pharmaceutical sector, he gained his first professional experience at the Basque Trade and Investment Chamber in Warsaw, working as a Trade and Investment Advisor. After one year, he returned to the pharmaceutical industry, where he worked for two years at AstraZeneca. He specializes in international trade, supporting Polish companies on the Spanish market. With PAIH since September 2025. Speaks six languages.

Pedro Nabais

Portugal

An Expert in PAIH’s Foreign Trade Office in Lisbon. A graduate of Asian Studies from the University of Lisbon and an MBA from ISCTE Business School. He gained academic and professional experience abroad in bilateral chambers of commerce (China, Thailand) and a Portuguese agency supporting trade and investment. In the PAIH Foreign Trade Office in Lisbon, he is responsible for recognizing business opportunities of Polish entrepreneurs in this country. He communicates in English, Spanish and Chinese.

Dariusz Duda

Portugal

Head of PAIH’s Foreign Trade Office in Lisbon. A graduate of the Faculty of Spanish Studies from the University of Warsaw, Foreign Trade from the Warsaw School of Economics and European Postgraduate Studies from the College of Europe in Warsaw. He has several years of foreign academic and professional experience gained in Portugal, Spain and Mexico. He is fluent in English, Portuguese and Spanish.

Agnieszka Olsen

Romania

Head of PAIH’s Foreign Trade Office in Bucharest. A graduate of the University of Warsaw in the field of Italian Language and Literature. She has many years of business experience in Romania, knowledge of Romanian legislation combined with an understanding of local realities, a practical ability to manage a commercial company and its personnel and a large group of associates in the field of law, financial consulting, real estate, HR. She is fluent in Romanian, Italian and English.

Bartosz Kogut

Bulgaria

An Expert in PAIH’s Foreign Trade Office in Sofia. He gained professional experience in, among other things, trade, corporate and diplomatic sectors. He specializes in intercultural communication and interpreting business negotiations. Currently, he supports Polish companies in the analysis of the Bulgarian market, prepares industry reports and helps in establishing trade relations with local partners. A graduate of Russian Philology and MA studies in translation at the New Bulgarian University in Sofia. He speaks four foreign languages: English, Bulgarian, Russian and Turkish.

Krzysztof Przyłucki

Bulgaria

Head of PAIH’s Foreign Trade Office in Sofia. A graduate of the Faculty of Civil Engineering and postgraduate studies in project management from the Warsaw University of Technology. He has over 20 years of experience as a manager in acquiring and implementing high-value projects. He introduces and develops Polish companies on the markets of the Western Balkans. He is fluent in Bulgarian and English.

Joanna Musialik

Italy

Joanna has been involved in the international development of companies for 22 years. She gained experience working for both Polish companies, managing their development in Italy, and Italian companies, supporting their commercial development on foreign markets, including Poland. She specializes in consulting for companies, in particular: market analysis, identification of opportunities, development and implementation of commercial strategies, identification of partners and the creation and development of commercial networks, as well as management of cultural differences in business. Since 2023, she has worked as an Expert in PAIH Foreign Trade Office in Milan, where she supports the development of Polish companies on the local market.

Ariel Homa

Israel

A Business Development Manager in PAIH’s Foreign Trade Office in Tel Aviv. He gained his professional experience on the Polish and Israeli markets. In Poland, he worked for the Jewish community, as well as in the HR department for an Israeli company based in Poland. In Israel, he was active in the tourism sector, and later in private business. Ariel is interested in innovative and ecological solutions for areas such as foodtech, agritech, sustainable construction, energy and industrial production.

Patrycja Markiewicz

France

An Expert in PAIH’s Foreign Trade Office in Paris, she specializes in the development of cross-border relations, particularly at the interface of the Polish and French financial markets. She has experience in the legal sector and business consulting, gained, among other roles, as a sales manager in an international financial company. A graduate of Law and Romance Philology from the University of Szczecin, she also studied at the Université Sorbonne Nouvelle in Paris and participated in an educational project at Ca' Foscari University in Venice.

Katarzyna Smoła

Netherlands

A psychologist and educator by training, she has over 10 years of experience in business development, training, employer branding, event management, marketing, and communication across corporations, start-ups, and the design and financial industries. She lectures on Employer Branding at WSB Merito University, volunteers in cultural education, and mentors the development and promotion of small brands in the creative sector. Since September 2022, she has been working as a Business Development Manager at PAIH’s Foreign Trade Office in Amsterdam, responsible for supporting the internationalization of Polish companies in the Benelux markets.

Sebastian Magier

Sweden

Head of PAIH’s Foreign Trade Office in Stockholm. He gained his professional experience in international organizations and EU institutions, such as the Baltic Euroregion and the INTERREG South Baltic Cross-Border Cooperation Programme. In the years 2014-2019, he effectively managed the International Secretariat of Baltic Euroregion, expanding the organization and increasing its portfolio of international projects. His experience in the field of export, investment and cross-border cooperation gives him a deep knowledge of the challenges and opportunities in the international management of both economic and social projects. Sebastian is a graduate of Political Science and International Relations from the Adam Mickiewicz University in Poznań, Scandinavian Studies at the University of Gdańsk and postgraduate studies in Project Management from the Warsaw School of Economics. He is fluent in English and Swedish.

Patrycja Saxlund

Finland

A Business Development Manager in PAIH’s Foreign Trade Office in Helsinki. She graduated from the University of Warsaw with a Master's degree. She passed the Finnish State exam at the University of Helsinki. She has been working in the Polish-Finnish business environment for over twenty years. Patrycja has extensive experience in finance and administration in the public and private sectors both in Poland and Finland. She worked for, among others, the Finpro (now Business Finland) as a Manager of the Office of the Commercial Counsellor of the Embassy of Finland in Warsaw. She oversaw a transport company and operated a business focused on international trade. Her professional career and knowledge of differences in business cultures allowed her to develop strong Finnish-Polish business relations.

Monika Piwek-Lebeau

France

A Business Development Manager in PAIH’s office in Paris. Since the beginning of her career, she has been associated with the agri-food sector and communication. For many years responsible for trade and food safety in leading distribution networks. As an expert at the WPHI of the Polish Embassy in Paris, she supported Polish-French cooperation in the field of agribusiness and PR. As Key Account Director at the French press group Tema Groupe, she implemented marketing and new media strategies. A graduate of the Agricultural University in Wrocław and Sup Agro de Montpellier in France.

Maria Świerczyńska

France

A Consultant in PAIH’s Foreign Trade Office in Paris. She has experience in project management and the organization of educational and cultural events, which she carried out at a regional and national level, including in FabLab Małopolska, and in the area of intercultural communication, translation and optimization of operational processes, which she acquired at Armatis. Maria graduated from the Jagiellonian University with a degree in French and Polish Philology (editing) as part of the Interfaculty Individual Studies program in Humanities. Currently a student of management at the University of Paris and linguistics at the National Institute of Oriental Languages and Cultures (INALCO).

Joanna Mogilnicka

Lithuania

An Expert in PAIH’s Foreign Trade Office in Vilnius. She has many years of experience in project management, communication and marketing, as well as in the organization of conferences , among others, in the energy and automotive industries. She completed her Master's degree in Global Leadership and Strategy at the Institute of Management and Economics in Vilnius and her Bachelor's degree at VilniusTech University.

Agnieszka Bonnefoy

France

Head of PAIH’s Foreign Trade Office in Paris. She is a graduate of the University of Wrocław and the Universite Paris X. She has over 15 years of professional experience acquired in France (ArcelorMittal, Aperam, PSA). She specializes in technical aspects of foreign trade, market intelligence and digital strategy. She has, among other things, provided business advice to Polish and French companies in the field of: market entry strategy, commercial risk, web marketing and e-commerce.

Kamila Misiorowska

The Czech Republic

A Business Development Manager in PAIH's Foreign Trade Office in Prague. A graduate of the Jagiellonian University, translator. For 17 years she has been supporting Polish entrepreneurs in the Czech Republic. Since 2008, she has worked in the Trade and Investment Department of the Polish Embassy in Prague and currently serves as Business Development Manager at PAIH’s Foreign Trade Office in Prague.

Rafał Owczarek

United Kingdom

Head of the Foreign Trade Office in London and Dublin, PAIH. Graduate of the Strategic Management Executive Programme (postgraduate) at the Saïd Business School, University of Oxford. An expert in modern technologies (fintech, AI, blockchain), specializing in business internationalization and building international economic relations. In 2011–2015, he worked for British chambers of commerce, developing economic relations between the United Kingdom and Arab countries. In 2015, he was seconded to Kuala Lumpur to implement the strategy of the UK Department for International Trade aimed at establishing a network of foreign trade offices in Southeast Asia. From 2019 to 2021, he headed the Foreign Trade Office of PAIH in Manila, supporting the expansion of Polish companies and promoting the Polish economy in the Philippines. He is fluent in English and Arabic. He holds a master’s degree in international relations and communication from the University of Westminster in London.

Barbara Kamińska-Szuba

Austria

Head of PAIH’s Foreign Trade Office in Vienna. A graduate with a Master’s degree from the University of Law and Administration in Rzeszów in the field of Business Administration and Human Resources Management. A graduate of postgraduate studies at the University of Economics in Krakow in the field of Business Coaching. She also studied business law at the Vienna University of Economics and Business. She has been living in Austria for several years. She was the export manager for Polish companies on the Austrian market. In addition, she has over ten years of experience as an accredited export advisor at the Austrian Chamber of Commerce. Co-founder and long-term President of the PAIWG organization in Vienna, associating Polish and Austrian companies from various economic sectors, actively working for trade between these countries. She organized organises the participation of Polish companies at Austrian trade fairs.

Marta Orlikowska

Denmark

Head of PAIH’s Foreign Trade Office in Copenhagen. Master of Scandinavian studies, graduate of postgraduate studies in Management at the University of Gdańsk and Public Relations at the Warsaw School of Economics. Recipient of the Demokratifonden. She has 19 years of experience in working on the Danish market. She started her professional career at LPP S.A., developing the creation of the Cropp clothing brand. In 2004, she supported Furuno Danmark in the launch of Furuno Polska’s subsidiary. For over a decade she worked for the Danish Ministry of Foreign Affairs, holding the position of Political and Cultural Officer in the Danish Embassy in Warsaw. In the years 2015–2018 she managed the communication department of the Danish Embassy in Warsaw, responsible for media contacts and communication strategy of the institution. In 2018, she joined PAIH, and since 2020 she has been managing the Foreign Trade Office in Copenhagen. She is fluent in Danish and English.

Marzena Pedersen

Denmark

An Expert in PAIH’s Foreign Trade Office in Copenhagen. Since 2010, she has been building relations with clients, supporting marketing strategies and creating and moderating content, mainly for the travel and IT industries. She also specializes in conducting Polish language and Polish culture courses for foreigners. She is active in organizations promoting Polish education and culture in Denmark. Marzena holds an MA in Polish Philology from the Maria Curie-Skłodowska University in Lublin. She is a certified PRINCE2® Project Manager.

Łukasz Chrabański

Germany

Head of PAIH’s Foreign Trade Office in Frankfurt, an economist and lawyer. He supports Polish companies in their expansion into the markets of Germany and Switzerland, and earlier – foreign investors to Poland. He gained experience by developing his own startup, working in Ministries, and a law firm and business consulting (EY). A graduate of the Warsaw School of Economics and the University of Warsaw and a participant of international student exchanges, to among others, Belgium, Austria and Indonesia. He speaks several foreign languages fluently.

Mark Zinkevic

Lithuania

Mark gained his professional experience in an insurance company in Lithuania, which was later taken over by PZU S.A. For many years, he was responsible for sales issues, but also for the claims handling department of business entities. He actively participated in the processes of acquisitions of other insurance companies by PZU S.A. in Lithuania. Currently, he is the Head of PAIH’s Foreign Trade Office in Vilnius, which also serves the Latvian and Estonian markets.

Martalena Eriksen

Norway

Head of PAIH's Foreign Trade Office in Oslo. An expert with many years of experience in the field of foreign direct investment and the internationalization of companies. Since 2018, she has been successfully managing PAIH office in Oslo, supporting Polish companies on the Norwegian market, organizing meetings, events, economic missions and information projects. A graduate of the American Master of Business Administration program, MBA at Franklin University and the WSB University, English Philology at the University of Wrocław and of postgraduate studies at Handelshøyskolen BI in Oslo in the area of sustainable development and ESG. She is fluent in Polish, Norwegian and English.

Anna Pączko

United Kingdom

An expert in PAIH’s Foreign Trade Office in London, she has been associated with the United Kingdom for many years. She has extensive experience in working in an international B2B environment, market research, logistics and e-commerce. She worked as a Client Manager preparing VAT returns for a portfolio of e-commerce clients (mainly from the EU & US) selling cross-border with international VAT obligations in the UK, EU and Canada. She studied at London Metropolitan University (BA) – Marketing and Business Psychology and Goldsmiths University in London (MSc) – Research Methods in Psychology, as well as at the School of Economics (BSc) – Global Business, Finance and Governance.

Natalia Radzik

Sweden

A Consultant in PAIH’s Foreign Trade Office in Stockholm. A long-time lecturer in Norwegian Philology at the SWPS University, the Higher School of Philology and the WSB University. For years associated with the music industry, she holds a Master's degree in the Arts. She is interested in MedTech, FinTech, IT and broadly understood culture and art.

Anna Polańska

Germany

A Business Development Manager in PAIH’s Foreign Trade Office in Frankfurt. A graduate of economics from Lancaster University, VU University Amsterdam and Goethe University in Frankfurt am Main. She also studied at the Warsaw School of Economics. She gained professional experience in, among other things, the Ministry of Foreign Affairs of the Republic of Poland, the European Central Bank, SMEs, Polish banks and in the Centre for Financial Studies at Goethe University. She has been associated with the Polish Investment and Trade Agency since 2017. In the Foreign Trade Office in Frankfurt, she supports companies on the German and Swiss markets.

Marzena Kwasna

United Kingdom

A Business Development Manager in PAIH’s Foreign Trade Office in London. She holds a MBA degree from Wrocław University of Economics; she is, a graduate of postgraduate studies at the Warsaw School of Economics in Project Management, Warsaw University of Technology in International Energy Relations, Wrocław University of Technology in Modern Energy Technologies and Securities Broker on the WSE, Prince2® Practitioner, ACCA and Certified Consultant in SAP Accounting. Marzena completed the Oxford Leading Strategic Projects Programme at the University of Oxford with distinction in July 2025. She gained professional experience in Poland holding various positions at brokerage houses and banks, serving as Management Board Plenipotentiary for Strategy at a power plant in Wrocław, and working as Project Manager for the implementation of an integrated SAP IT system at the same facility. At the same time, she operated a consulting company specializing in finance, analysis, and management systems. Since 2006, she has held managerial positions in companies in the United Kingdom and has been with PAIH since 2018.

Lyubov Papurina

Kazakhstan

A Business Development Manager in PAIH’s Foreign Trade Office in Astana. She is a graduate of the Abylai Khan University of International Relations and Foreign Languages in Almaty. Lyubov has many years of experience in providing services to Polish companies in terms of their entry into the Kazakh market, organization of business meetings, including high-level meetings. Since 2018, he has been the Business Development Manager at PAIH’s Foreign Trade Office in Astana. Her scope of competence includes, among other things, preparation of market analyses and studies, organization of promotional events, bilateral meetings, constant contact with Polish and Kazakh companies in the field of providing the necessary information on cooperation opportunities, as well as support in acquiring new business contacts.

Irina Smetanina

Kazakhstan

An Expert in PAIH’s Foreign Trade Office in Astana. For many years she has been involved in the promotion of Poland in Kazakhstan. She gained experience in, among other places, the Trade and Investment Promotion Section of the Embassy of the Republic of Poland in Almaty. At PAIH, she focuses on supporting Polish companies on the Kazakh market. She graduated from the Abylai Khan University of International Relations and Foreign Languages and the Academy of Economics and Law in Almaty.

Julia Horodecka

Kazakhstan

Head of PAIH’s Foreign Trade Office in Astana. A graduate of the University of Wrocław with a Master’s degree in Law. For most of her career, she has been associated with the oil sector, though she began her professional path in the construction industry. Since 2007, she has led several key projects related to concessions for the exploration and identification of natural resources and was a shareholder in a company carrying out scientific projects. She has 14 years of professional experience in companies with foreign capital. Her areas of expertise have included maintaining ongoing client relations, financial and legal transaction closing, day-to-day cooperation with lawyers, advisors, and banks, as well as preparing company presentations and investment memoranda for strategic investors and shareholders. She has also worked closely with corporate advisors, government institutions, and monitored cooperation with entities such as UBS Investment Bank, JP Morgan, HSB, Ernst & Young, KPMG, Morgan Stanley, Weil Gotshal & Manges, and the Krassowski law firm.

Tetiana Chuzha

Ukraine

Tetiana Chuzha holds a Doctorate in the humanities, specializing in Polish philology. For seven years, she lectured at the Department of Polish Studies at Taras Shevchenko National University in Kyiv. She also established and ran a Polish language school at the Polish Institute in Kyiv. She has extensive hands-on experience in Polish-Ukrainian relations across multiple fields, including economy, business, politics, culture, media, and development cooperation. She has coordinated and translated for numerous international projects. In 2016–2017, she worked in the office of the Polish board of directors at Ukrainian Railways (Ukrzaliznytsia), the country’s largest state-owned company. Currently, at PAIH’s Foreign Trade Office in Kyiv, she prepares business intelligence materials, fosters relations with the local business community, institutions, and organizations, supports B2B cooperation, organizes events, and promotes Polish business and Poland’s economy.

Karol Kubica

Ukraine

A graduate of Ukrainian Philology at the Maria Curie-Skłodowska University in Lublin. Professionally, he is associated with the Association of the Forum of Young Diplomats, the Consulate General of the Republic of Poland in Lviv, the Lublin Business Club Association, the Honorary Consulate of the Republic of Moldova in Lublin. He cooperates with the Eastern Markets Service Centre and the "Together with Ukraine" Program. A Manager with over 16 years of professional experience, focused on economic and social cooperation between Poland and Eastern European countries. Involved in organizing international forums, conferences, fairs and foreign missions and creating a network of cooperation for Polish enterprises with Eastern Europe countries. He has been associated with PAIH since 2008.

Jacek Michalski

Uzbekistan

An Expert in the Foreign Trade Office of the Polish Investment and Trade Agency in Tashkent. Specialist with many years of experience in economic cooperation with the countries of Central and East Asia. For many years, he managed foreign missions in, among others Kazakhstan and Uzbekistan, where he was responsible for the promotion of Polish companies, the implementation of investment projects and the development of bilateral cooperation. He was the General Director of the Polish-Uzbek Chamber of Industry and Commerce, as well as the head of the economic departments of the Polish embassies in the region. A graduate of the WSB University in Poznań (Management and Marketing) and the Lomonosov University in Moscow (Russian Philology). He is interested in economic issues, international relations and contemporary painting of Central Asia.

Inna Siemicz

Ukraine

An Expert in PAIH’s Foreign Trade Office in Kiev. She has over 10 years of professional experience, including in areas such as cultural diplomacy and project management in Poland and the Eastern Partnership countries. Inna has been associated with Ukraine for many years, and her work focuses on connecting people and building relationships and partnerships. At PAIH, she focuses on supporting Polish enterprises on the Ukrainian market. She graduated with a degree in Ukrainian Philology and Administration from the Jagiellonian University.

Gvantsa Grigalashvili

Georgia

Gvantsa holds a degree in International Relations and Diplomacy from the Georgian Institute of Public Affairs (GIPA). She completed her Bachelor's degree in Business Engineering at Georgian State Technical University. She participated in didactic classes at the University of Warsaw, Faculty of Political Science and International Studies. She has over 19 years of professional experience with government agencies, ministries, non-governmental organizations and business representatives. In the years 2008-2009 she gained professional experience in Poland, as part of the European Voluntary Service. In 2010, she intensively cooperated with Polish funds, ministries and local governments of Polish and Georgian cities as part of the "Partnership Cooperation" projects. She helped to organize visits of Polish and Georgian officials to Poland and Georgia. She also worked on development projects for the Georgian agricultural sector as part of projects supported by "Polish Aid". In 2014, she participated in the international parliamentary internship program, under which she completed an internship in the Polish Parliament. In 2015-2017, she was the Coordinator of the Innovation Centre of the Georgian Agency for Innovation and Technology (GITA) at the Ministry of Economy and Sustainable Development of Georgia. She implemented projects financed by the World Bank. In 2017-2018, she became the Manager of Small Grants assigned to Georgian startups at GITA Agency. Since December 2018, she has been working at PAIH’s Foreign Trade Office in Tbilisi and helps Polish companies expand into the Georgian market.

Olha Snigur

Ukraine

A Coordinator of the diplomatic projects focusing on international economic relations. Since 2023, she has been associated with the PAIH Foreign Trade Office in Kyiv, where she is responsible for the organization and coordination of events addressed to Polish entrepreneurs interested in the Ukrainian market. A graduate of the Ivan Franko State University in Zhytomyr, currently a postgraduate student in international economic relations at the National Technical University of Ukraine.

Stella Smejda

Stella gained her professional experience in the export departments of Polish and foreign companies from the cosmetics and pharmaceutical sectors. As part of PAIH’s Team of Industry Experts, she is responsible for the cosmetics and fashion industries. She is also interested in business culture and CSR.

Katarzyna Panfil-Gaworska

An expert in the biotech and pharmaceutical industries with extensive experience in brand and product group management. She has been with PAIH for 8 years, where she is responsible for organizing and coordinating participation in international trade fairs and economic missions. She also leads the Team of Industry Experts, which supports Polish exporters in expanding their international presence in cooperation with PAIH’s Foreign Trade Offices, business support institutions, and industry organizations.

Maksymilian Cukrowicz

Maksymilian has many years of strategic and operational management experience in procurement, sales, production, transport, and logistics within the construction materials industry, as well as in international road transport. He has worked in both large multinational corporations and smaller companies, where flexibility and the ability to quickly adapt to change were essential. He has built the teams effectively, lead complex development projects, and implemented organizational improvements that enhance operational efficiency. He thrives in environments that require a combination of strategic thinking and hands-on, results-driven action. Currently, at the Polish Investment and Trade Agency (PAIH), Maksymilian supports the promotion of Polish construction companies in international markets, combining his industry expertise with the mission of strengthening the global presence of Polish businesses.

Kamil Mazański

An expert at PAIH’s office since 2024. Kamil has over 10 years of experience in the food industry. He gained his professional experience, in among others, meat plants and a company supplying the food industry with machinery. Kamil operated the IT systems of companies and databases and cooperated closely with contractors. He is a graduate of the Warsaw University of Life Sciences.

Karolina Izdebska

An economist with over 20 years of experience, Karolina is PAIH’s leading expert in the food and medical industries. She has extensive experience working with companies, government administration, and EU institutions. For many years, she was closely involved with agricultural markets. She played an active role in Poland’s preparations for EU accession in the agricultural sector, representing the Agricultural Market Agency at the European Commission within the market management committees (DG AGRI). Her work focused on the mechanisms of the Common Agricultural Policy, with particular emphasis on the milk and dairy products industry.

Krzysztof Ruciński

An expert in sustainable development in the mobility sector, with a focus on supporting green transformation and implementing modern technologies. He gained his professional experience in consulting firms and non-governmental organizations and is the co-author of publications and strategies on mobility and green transition. He graduated from the University of Łódź and the Warsaw School of Economics and completed postgraduate studies in new mobility and diplomacy.

Maciej Wnuk

An ICT expert at the Polish Investment and Trade Agency. Maciej is involved in the development of the Polish ICT industry abroad. He focuses on the new technologies and their use in the service of society. For many years, he has been working for the development of the ICT industry at the Polish Chamber of Information Technology and Telecommunications. A strong advocate of Polish technological solutions and engineering expertise. Maciej actively works on promoting the use of new technologies to support and rebuild crisis-affected regions. He is a graduate of the University of Oslo.

Olga Niebylska

An industry expert with 10 years of professional experience in the business and diplomatic environment. She specializes in supporting the development of international trade contacts, economic promotion, and the internationalization of enterprises. She has been associated with PAIH since 2022. As part of PAIH's Team of Industry Experts, she is responsible for cooperation with the furniture and interior design industry, as well as the food industry.

Piotr Placha

Strategic analyst and business advisor with 28 years of professional experience. At PAIH, he is responsible for sectors such as security technologies and dual-use goods, construction and construction finishing, aviation and air vehicles. He started his professional career at NICOM Consulting Ltd., participating in the processes of privatization and restructuring of Polish companies in the late 90s. For 18 years he worked in the telecommunications industry (TP and Orange Polska), managing teams of market analysts supporting the Group's strategy. He also specialises in the topics of sustainability, ESG reporting and corporate social responsibility.

Key note speaker

Scena główna, 4.10, 14.15-14.45

Marek Kamiński

Zdobywca biegunów oraz założyciel Life Plan Academy i Kaminski Academy, czyli organizacji wspomagających odporność psychiczną u dzieci i dorosłych. Mentor, przedsiębiorca i odkrywca ludzkiego potencjału. Odbył ponad 80 ekstremalnych wypraw. Jako pierwszy na świecie zdobył oba bieguny Ziemi w ciągu jednego roku, bez pomocy z zewnątrz, za co został wpisany do Księgi Rekordów Guinnessa. Między innymi dotarł na Bieguny z niepełnosprawnym, wówczas 15 letnim Jaśkiem Melą udowadniając, że nie ma rzeczy niemożliwych. Inspiruje setki tysięcy ludzi w Polsce i na świecie poprzez książki, filmy, podcasty, webinary oraz programy trenerskie. W ramach Kaminski Academy współpracował z takimi firmami, jak np. PWC, Geberit, Invena, Polpharma, Nestle.

Rozwiń

Key note speaker

Prof. Leszek Balcerowicz

Economist, Professor of Economics at the Warsaw School of Economics, Deputy Prime Minister and Minister of Finance in the first non-communist government in Poland after 1989 (1989-1991), and between 1997 and 2000; President of the National Bank of Poland (2001-2007). Recipient of numerous honors from universities and awards...

Wednesday 5.11.2025

05.11, 09:00-09:45
Main StageOfficial opening of the PAIH Business Forum

05.11, 10:00-10:45
Main StageProf. Leszek Balcerowicz – The Polish Economy: What is Behind Us and What is Ahead of us

05.11, 10:00-11:00
Room: RzymThe future of economic relations with China

05.11, 10:00-11:00
Room: Londyn BThe potential for the transfer of Polish energy technologies and experience to the countries of Eastern Europe and Central Asia. The current state and prospects

05.11, 10:00-11:00
Room: AmsterdamInvestment potential of South-Eastern Europe

05.11, 10:00-11:00
Room: Londyn CThe high-tech and dual-use goods sector as a lever for business development among Polish SMEs

05.11, 10:00-11:00
Room: Londyn APoland-UAE: green technologies and the economy of the future

05.11, 11:00-12:00
Main StagePolish Investments Abroad – How to Succeed

05.11, 11:15-12:15
Room: LondynPoland in the running for semiconductors

05.11, 11:15-12:15
Room: AmsterdamP-beauty a global success? How to strengthen the cosmetics brand “made in Poland”

05.11, 11:15-12:15
Room: Londyn BThe construction industry: challenges and development prospects

05.11, 11:15-12:15
Room: Londyn CExploring economic potential with Australia and New Zealand under Free Trade Agreements in the context of seeking new foreign markets

05.11, 11:15-12:15
Room: RzymHow to prepare for expansion to the Scandinavian countries?

05.11, 12:15-13:45
Main StagePoland at Expo 2025

05.11, 12:30-13:30
Room: Londyn APoland and Central Asia: A partnership for the development of modern transport corridors

05.11, 12:30-13:30
Room: AmsterdamForeign investments in Latin American markets as an element of the expansion of Polish companies

05.11, 12:30-13:30
Room: Londyn BHow to successfully make use of the EU’s trade agreements? The example of Asia

05.11, 12:30-13:30
Room: Londyn CThe phenomenon of Polish acquisitions in the United Kingdom – successes, challenges and development prospects. How will the effects of Brexit affect future Polish-British relations?

05.11, 12:30-13:30
Room: RzymAdaptation of export strategies to markets affected by war or on the threshold of war: Ukraine, Israel, Libya, Taiwan

05.11, 13:45-14:45
Room: Londyn BThe investments of Polish companies in Asia – status and prospects

05.11, 13:45-14:45
Room: RzymEurope is not just the European Union. It’s time to explore the potential of non-EU markets

05.11, 13:45-14:45
Room: Amsterdam„Made in Poland” in the world – how do foreign partners perceive Polish products and services?

05.11, 13:45-14:45
Room: Londyn AThe Ministry of Development and Technology presentations

05.11, 13:45-14:45
Room: Londyn CReaching Mercosur Through Spain: Strategic Opportunities & Challenges

05.11, 14:00-15:00
Main StagePitching, or the art of first impressions – how to effectively win partners, clients and business angels during international fairs and presentations? In theory and practice

05.11, 15:00-16:00
Room: RzymDoes the E-commerce Channel Work for Export? Cross-border Sales – Key Insights and Trends Based on the Examples of the Czech Republic, Romania, Hungary, and the United Kingdom

05.11, 15:00-16:00
Room: Londyn AFrom startup to global player: cooperation is the key to IT/ICT export

05.11, 15:00-16:00
Room: Londyn BPolish food in the Gulf countries: halal, export and marketing in Arab culture

05.11, 15:00-16:00
Room: Londyn CFinTech for Export. Can fintech become a Polish export specialty?

05.11, 15:00-16:00
Room: AmsterdamThe mentality and rhythm of negotiations in North and West Africa – patience, relationships, trust. How to conduct effective business talks in Morocco, Senegal, Nigeria?

05.11, 15:15-16:15
Main StagePolish business in Ukraine – experience, strategy, the future

05.11, 16:15-17:15
Room: Londyn ARationalization of the European approach to regulation of sustainable development and ESG as a key element for building competitive advantages in international trade

05.11, 16:15-17:15
Room: Londyn BThe Children’s Products sector as one of Poland’s export specialties

05.11, 16:15-17:15
Room: AmsterdamFintech and e-commerce in the Middle East: Poland’s tech offensive in the UAE

05.11, 16:15-17:15
Room: RzymArgentina and Chile: specifics, opportunities and differences in the markets of the far south of South America

05.11, 16:30-18:00
Main StageWhether and how we will rebuild Ukraine?