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Export
starts
here

Poland. Business Forward

2nd-3rd October

PGE Narodowy, Warsaw

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Export
starts
here

Poland. Business Forward

2nd-3rd October

PGE Narodowy, Warsaw

Are you thinking about developing your business?

PAIH Business Forum is just for you!

PAIH Business Forum is an event organized for the SME sector and its partners - representatives of regions and development institutions. It is an event for entrepreneurs who want to develop, are looking for new solutions and ideas. Especially for those who are planning or have already started to expand into foreign markets. PAIH Business Forum is a unique opportunity to personally meet PAIH experts from over 70 foreign markets, receive practical knowledge and make business contacts.
Here you will learn about ready-made solutions and the support tools PAIH offers.

Participation in the event is free of charge
Register now
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in numbers

6000

participants

410

experts

69

Meeting points

3700

meetings

85

workshops and panels

11

stages

left to the event:

Zakres tematyczny

Hall: Conference Rooms (level +2), 02.10, 16:15-17:15

Digital innovations in lifescience – an opportunity for Polish companies

Digital innovation in life science means not only faster development of new drugs, but also the acceleration of processes related to health . However, it is worth considering how much can still be achieved thanks to digital transformation, can it be an opportunity for Polish companies to conquer foreign markets? This and other questions will be answered by PAIH’s experts and invited guests during a discussion panel on the development of the life science segment.
Hall: Conference Rooms (level +2), 02.10, 16:15-17:15

Doing business in Ukraine under war conditions

What is happening to the Ukrainian economy, despite the ongoing full-scale war, is a peculiar phenomenon. In a further year of the Russian invasion, the Ukrainian economy is still working, and not badly. However, in order to maintain this state of affairs, it is necessary to take measures to maintain its functioning and stimulate further development. For Ukraine's survival, it is necessary to attract foreign investment.

Many companies with Polish capital are aware of this and have been for years conducting and successfully developing their operations on the Ukrainian market . A large number of them have already survived a number of political, economic and social crises, coming out of them unscathed – maintaining or even increasing their market potential. What makes them fight and be ready to continue fighting for presence in the Ukrainian market, even in the face of such an extreme threat as war? What were the reasons for entrepreneurs who decided to set up a company in Ukraine after February 24, 2022? What opportunities and challenges are currently facing Polish business in Ukraine? What support can entrepreneurs count on and what risks must they take into account when deciding to operate on the Ukrainian market? These and other important questions will be answered by our invited guests.
Hall: Conference Rooms (level +2), 02.10, 16:15-17:15

The future of trade relations with China

China's economic recovery after the Corona virus pandemic and the extended period of restrictive zero-COVID policy turned out to be much weaker than the authorities in Beijing had assumed. Combined with the increase in global tensions in international politics, the picture of economic relations with the Middle Kingdom is far more pessimistic than it was 5 years ago.

Is China still a promising market for Polish exporters and an attractive location for new investments? What potential is hidden in the Middle Kingdom and in its still dynamically growing in wealth society? We will answer these and other questions during the discussion panel. The invited experts will also talk about how the analysis of long-term trends defining the future of the Chinese economy has become a key element of the right business strategy.
Hall: Conference Rooms (level +2), 02.10, 15:00-16:00

Challenges for Polish exporters from the FMCG and HoReCa industries in Central and Eastern Europe

The HoReCa and FMCG industry is growing rapidly, but at the same time it faces many challenges. The specificity of the sector, the dynamics of commodity turnover and the competitiveness of both market segments means that companies operating in these industries must be ready for constant changes. Entrepreneurs who want to stay on the market are forced to constantly adapt their offer to emerging trends, seasonality of orders and consumer expectations. The key factors currently shaping demand include, among other things, the growing interest in organic and natural products, sustainable development and social responsibility, and the growing role of e-commerce.

We invite you to a discussion panel, during which we will discuss the challenges currently faced by Polish exporters from the FMCG and HoReCa industries. The invited experts will also present the main factors affecting the reduction in the competitiveness of the Polish offer, among other things. the continuing rising prices of raw materials and energy costs, particularly strongly affecting the HoReCa industry, as well as issues resulting from legislative changes, such as new packaging requirements.
Hall: Conference Rooms (level +2), 02.10, 15:00-16:00

India – challenges and opportunities for Polish business

In recent years India has been the fastest growing large economy in the world. According to numerous analyses, the Indian market will become the second largest economy in the Asia-Pacific region and in the next few years the third largest in the world, by 2030. In terms of GDP, India will then surpass such powers as Japan and Germany. As expected, in the next decade the middle class in this country will also have doubled and increased from 400 to 800 million people.

For Polish entrepreneurs, India is a destination with great potential, but also numerous challenges. This dynamic and forward-looking market is surrounded by a number of trade barriers and cultural differences that hinder success. So how do we find our way into the hearts and wallets of Indian consumers in this complex picture? Understanding the nature of the challenges identified is an excellent first step. Our experts will tell you more about this during this panel.
Hall: Conference Rooms (level +2), 02.10, 15:00-16:00

Artificial intelligence – development, opportunities and threats for Polish business

Artificial intelligence is undoubtedly a new "megatrend" that creates great opportunities, but also brings numerous challenges. The use of AI will transform not only entertainment or education, but will also force radical changes in the operations of companies. Virtually all industries, not only IT, are facing a real revolution. The question is, then, how will Polish business adapt to these new realities?

As part of the discussion panel, PAIH’s experts together with invited guests will focus on this topic and raise issues such as the dangers of the development of artificial intelligence. They will also answer the question of how the world has changed since ChatGPT became widely available almost two years ago, talk about what is regulated by the recently introduced AI Act regulation by the EU and present the possibilities of using AI to develop the Polish economy.
Hall: Conference Rooms (level +2), 02.10, 15:00-16:00

How to safely deliver goods to Central Asia? Exports in the face of sanctions and the war in Ukraine

The war in Ukraine has significantly affected supply chains in this region of the world. The wide range of sanctions imposed on Russia meant that Polish companies had to find new export routes to Central Asia. Exporters now have to take into account the increased risks associated with political instability, currency volatility and potential payment problems. The war has also caused many companies to look for alternative routes, bypassing conflict zones. As a result, multimodal transport and routes through the Caucasus, Turkey, Iran and Kazakhstan have gained in importance. However, this solution increased the time and costs of transport and insurance.

We invite you to a panel during which experts will talk about the current risks and costs of transporting goods from Poland to Central Asian countries and answer the question of whether the Central Asian region is still an attractive destination for Polish exporters in the face of sanctions and the war in Ukraine.
Hall: Conference Rooms (level +2), 02.10, 13:45-14:45

The specificity of Latin American markets

Latin America, which has great potential is still an undiscovered destination for Polish entrepreneurs. Latin American countries, with about 650 million inhabitants, are a huge and friendly market with few formal barriers. Cooperation between the LATAM region and EU countries is largely based on free trade agreements. Latin American markets are also often less competitive, which means that fewer competitors have to be defeated in the fight for export success.

Experts from PAIH's Foreign Trade Offices, the Ministry of Development and Technology and representatives of Polish companies operating in Latin America will talk about the opportunities and challenges related to export to Latin American countries and the characteristics of the region.
Hall: Conference Rooms (level +2), 02.10, 13:45-14:45

E-export – how to quicky and effectively sell e-commerce abroad?

The potential of foreign sales in e-commerce is not decreasing, but quite the opposite. The digitalization of exports has a positive effect on the optimization of numerous processes in business. Thanks to e-export, many companies can even build their business model from scratch. It opens up new, unlimited sales opportunities and enables you to reach millions of customers around the world.

During this panel, the invited guests, together with PAIH’s experts, will talk about how to take the first steps in cross-border online sales and which markets to choose in order to succeed. They will also answer the question of how to build an effective strategy and introduce the history of marketplaces.
Hall: Conference Rooms (level +2), 02.10, 13:45-14:45

Slovenia – Poland – explore the opportunity of doing business together*

Hall: Conference Rooms (level +2), 02.10, 13:45-14:45

Poland-Central Asia – the undiscovered potential for economic cooperation

Central Asia is a region rich in resources with booming economies and growing demand for innovation and investment. Despite this, economic cooperation between Poland and the local markets has still not reached its full potential.

We invite you to take part in a discussion panel, during which we will examine the opportunities and challenges faced by Polish companies interested in expanding into the markets of Central Asia. Sectors with the greatest potential for growth and cooperation will be among the issues raised by our experts, these will be: energy, infrastructure, information technology, agriculture, pharmaceuticals and chemicals. Political and economic conditions and initiatives aimed at strengthening bilateral cooperation; practical aspects of doing business in Central Asia, including regulatory issues, cultural differences and strategies for effective business networking will also be discussed. Examples of the successes of Polish companies in the region and the lessons that can be learned from their experiences will be given.
Hall: Conference Rooms (level +2), 02.10, 12:30-13:30

Green technologies and eco-innovations as an export potential for Polish entrepreneurs

Investments in green technologies are growing year by year. Polish eco-innovations, especially those devoted to energy, have a huge potential for development on foreign markets. Accelerating the regulatory framework, and thus increasing the demand of manufacturers and public entities for specific solutions, opens up significant prospects for Polish companies. In the face of the challenges related to climate change, Polish companies are already setting new paths of development, successfully combining environmental care with innovation, and things can only get better.

We invite you to take part in this panel in which we will consider together with experts, how to use Polish innovation in the green technology sector and answer the question of how State Institutions can support the development of Polish companies in this sector on foreign markets.
Hall: Conference Rooms (level +2), 02.10, 12:30-13:30

The cosmetics market – opportunities and barriers

Polish cosmetic brands are well known all over the world. This is because the Polish cosmetics industry is dynamically developing and constantly evolving, responding to changing trends, consumer preferences and new technologies. Due to the sectors high competitiveness, Polish manufacturers are constantly improving the quality of their products.

As part of this panel, experts will present strategies for effective expansion into specific markets. They will present models of export to countries such as Mexico and China, but also look at our close neighbours – the Czech Republic. Other European destinations will also be discussed. Experts will talk about how to gain the attention of the Italian consumer.
Hall: Conference Rooms (level +2), 02.10, 12:30-13:30

Export conditions in the era of global conflicts and war

Armed conflicts have a significant impact on global supply chains. Wars can lead to their rupture and, ultimately, to permanent relocation. Due to geopolitical uncertainties, commodities take longer to reach specific markets, as a result leading to losses.

The aim of this panel will be to illustrate in detail how war conflicts affect the dynamics and structure of foreign trade on the example of several markets, among others, those of Israel, Ukraine and Algeria. The issues will be presented based on the experience of PAIH’s Foreign Trade Offices employees and experts from respected opinion centres.
Hall: Conference Rooms (level +2), 02.10, 12:30-13:30

Sustainable construction in the Nordic Region

Environmental issues, innovative technologies and legal regulations currently play a key role in the sustainable development of the construction industry. During this panel, experts from various construction sectors will discuss how these elements shape the contemporary approach to this industry, especially in the context of their experience from Nordic markets.

The discussion will focus on the benefits and challenges of implementing sustainable practices in Poland. The panellists will present examples of administrative and institutional solutions, such as certifications and good practices, that can be adapted to the Polish market. An important point will also be the discussion of modern technologies, including wooden construction technology. The aim of this panel is to create a comprehensive picture of the challenges and benefits associated with the introduction of sustainable solutions in the Polish construction industry, with an emphasis on practical examples and the possibilities of their application.
Hall: Conference Rooms (level +2), 02.10, 11:15-12:15

ESG – building the competitiveness of Polish exporters in Europe and on non-EU markets

Today, sustainable business is no longer a matter of willingness to participste, but a necessity. From this year, the largest companies are required by an EU directive to prepare annual ESG reports, which must include references to environmental, social and corporate governance issues. In the coming years, this obligation will be extended to ever smaller entities.

As part of this discussion panel, we will consider how EU regulations on sustainable development and ESG reporting affect the competitiveness of Polish exporters (primarily the SME segment) both on European and non-EU markets. Experts will also answer the question of how Polish exporters should prepare for these regulations.
Hall: Conference Rooms (level +2), 02.10, 11:15-12:15

The food industry – is there a place for Polish products on shelves abroad?

Poland is one of the largest producers and exporters of food in Europe. Our food has a reputation abroad of being healthy and safe. Polish fruit, mushrooms, poultry and milk products are popular around the world. However, the position of leader is not eternal. In the current economic conditions, the Polish food industry is facing the challenge of developing and maintaining its presence on international markets.

We invite you to participate in this panel, which will be an excellent opportunity to analyse the changes in the landscape of world trade. During the discussion PAIH’s experts will share their observations on the future of Polish brands in the food sector.
Hall: Conference Rooms (level +2), 02.10, 11:15-12:15

Innovative technologies in offshore wind energy. Hydrogen, the technology of the future – new opportunities for Polish companies

We are at a key moment in the development of offshore wind energy. The European offshore market is accelerating rapidly, and Poland has the potential to become an offshore wind energy hub for the whole of Europe.

We invite you to participate in this panel on innovations, new technologies and trends in the field of offshore wind energy. The discussion will be an opportunity to discuss key issues related to the development of this sector. Panel participants will look at the most interesting and sought-after innovations and challenges facing the offshore market.
Hall: Conference Rooms (level +2), 02.10, 11:15-12:15

The Polish construction market – do we have a chance to export?

According to analysts, the Polish construction industry, after record profits for the last three years, has found itself briefly, in a period of slowdown. According to predictions, the difficulties are to pass next year. The outlook for the rest of the decade also look favourable.

We encourage you to participate in a discussion panel aimed at assessing the current situation of the Polish construction sector and indicating possible directions of expansion. Experts will also talk about what awaits us in the future, among other things, investments in the area of construction and infrastructure, the impact of the geopolitical situation on current supply chains and competition on international markets. Among the issues discussed will be, the labour market, education, innovation and new technologies in the field of construction.

    Speakers

      Key note speaker

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      Main stage, 4.10, 14.15-14.45

      Marek Kamiński

      Conqueror of the North and South Poles and founder of Life Plan Academy and Kaminski Academy, i.e. organizations supporting mental resilience in children and adults. Mentor, entrepreneur and discoverer of human potential. He has made over 80 extreme expeditions. He was the first person in the world to reach both of the Earths poles in one year, without outside help, for which he was entered into the Guinness Book of Records. Among other things, he reached the Poles with Jasiek Mela, a disabled, then 15-year-old , proving that nothing is impossible. He inspires hundreds of thousands of people in Poland and around the world through his books, films, podcasts, webinars and coaching programs. As part of Kaminski Academy cooperated with such companies as PWC, Geberit, Invena, Polpharma and Nestle.

      Experts

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      Karabo Mahibila

      South Africa
      Business Development Manager in PAIH’s Foreign Trade Office in Johannesburg. She has a multifaceted academic background having obtained a bachelor’s degree in Political Science, as well as post-graduate degrees in International Politics, and Development Studies at the University of Pretoria, The University of South Africa, and the University of Witwatersrand respectively. Her expertise lies primarily in stakeholder relations management and trade and investment promotion, with extensive experience in working with the European business and diplomatic community. Her previous tenure was as General Manager of the Southern African Netherlands Chamber of Commerce until she joined the Polish Investment and Trade Agency (PAIH) in January 2022. Her role is to support trade-related inquiries from Polish businesses exploring and navigating the South African market and also to promote PAIH as a valuable facilitator and create meaningful relationships with South African partners and stakeholders.
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      Krzysztof Staśko

      Nigeria
      Working in PAIH’s Foreign Trade Office in Lagos for five years, and for about 20 years in Nigeria. An IT specialist by education, and a Manager of many international projects in the region with practical experience. He actively supports the business activities of Polish entrepreneurs, including the Polish diaspora – co-founder of the Polish Institute in Lagos. Passionate automotive hobbyist and promoter of travel and tourism.
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      Justyna Sitarska

      Nigeria
      Head of PAIH’s Foreign Trade Office in Lagos. She graduated from the faculty of Dutch philology at the University of Wrocław and psychology in business from the School of Banking in Wrocław. Manager and entrepreneur with many years of experience on the international market. During her professional career, she led projects in Poland and Spain. She was a Sales Director in Mexico, Trinidad and Tobago and Nigeria, where she worked on emerging markets investment publications and promotions for USA Today and The Independent. She was also the founder and Managing Director of Filigri Consulting, a Nigerian-based consultancy, business development and sales strategy training for Nigerian blue chip companies. She has been living and working in Lagos since 2012, which is why she perfectly understands the Nigerian market and its specifics.
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      Kasia Muzyk

      South Africa
      Head of PAIH’s Foreign Trade Office in Johannesburg. Bachelor of Commerce with a specialisation in Investment Management from the University of Pretoria. She also completed postgraduate studies in economics. She started her career as an administrator of investment funds. She worked as a Private Banker (RMB Private Bank), and then gained experience in business banking (FNB Business), where she analyzed companies with a turnover of at least PLN 42m+. With PAIH since 2020. She speaks Polish, English and Afrikaans.
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      Jan Bochniak

      Morocco
      Business Development Manager in PAIH’s Foreign Trade Office in Casablanca. Previously, for several years, he worked as an export coordinator and manager in private companies in the construction industry. With PAIH for three years. He searches for business opportunities for Polish companies in Morocco. He supports them in their foreign expansion – from the analysis of export potential and market specifics, through searching for and verifying partners, to trade negotiations or investment consulting.
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      Maciej Klósak

      Morocco
      Head of PAIH’s Foreign Trade Office in Casablanca. Responsible for the Moroccan and Algerian markets. Doctor of technical sciences, civil and mechanical engineer. He was educated in Poland, Belgium and France. He also holds an MBA from Nottingham Trent University. He has been associated with Morocco since 2013 through research and development. He was the Head of the materials research laboratory at the Universiapolis in Agadir. He has managerial experience in the municipal and construction sectors. Research worker in Poland and abroad,( in among other,. Arcelor Mittal R&D office, Poznan University of Technology, Polish Academy of Sciences). A passionate traveller – a member of The Explorers Club in New York and the Geography Association in Paris. He speaks French and English.
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      Sandun Wijesekara

      United Arab Emirates
      Business Development Manager in PAIH’s Foreign Trade Office w Dubaju. Born and raised in the United Arab Emirates, he holds a Bachelor of Business Administration degree from the University of Wollongong in Dubai. He has a range of experience including advice on market entry, customer service, project and sales management.
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      Joanna Snopek Berbercioğlu

      Türkiye
      Has 12 years of experience in commercial and residential real estate gained in international development companies and sector NGOs. She started her career in the international marketing department of a shopping centre developer. Over the years, she has gained experience in leasing, acquiring and conducting relationships with international clients and preparing investments in Irish, Hungarian and Israeli companies. For 5 years she has been managing the PAIH Foreign Trade Office in Istanbul. Advising Polish companies on how to operate on the Turkish market, actively analysing business potential and competitive environment, with particular emphasis on the impact of cultural factors on business relations and consumer preferences.
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      Maciej Pawłowski

      Algeria
      Business Development Manager in PAIH’s foreign Trade Office in Algiers. Political scientist, expert of the New Europe Institute on migration, economy and politics of the Mediterranean countries. In 2018-2020, PISM Analyst for Southern Europe. Author of publications in the Polish and foreign press on Spain, Italy, Greece, Egypt and the Maghreb countries. He is writing a doctoral thesis on the influence of the Catholic Church on the lives of migrants from South Sudan living in Egypt.
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      Ayman Farouk

      Egypt
      Business Development Manager in PAIH’s Foreign Trade Office in Cairo. Bachelor of Commerce from Cairo University. He gained experience in the tourism industry, among others, as the director of a Polish tourist company in Hurghada. He has been associated with the Polish Investment and Trade Agency since May 2018. He speaks Arabic, Polish and English.
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      Eva Mezher

      United Arab Emirates
      Business Development Manager in PAIH’s Foreign Trade Office in Dubai, UAE. She has over eight years of experience in advisory services across various industries, working at PwC within the Corporate Finance team. Prior to that Eva also worked as a Relationship Manager at HSBC France where she managed a portfolio of around one hundred corporate clients, and as an auditor at KPMG. She speaks Polish, English and French.
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      Kağan Nalbantoğlu

      Türkiye
      Business Development Manager in PAIH’s Foreign Trade Office in Istanbul. He studied at Anadolu University and Ankara University. He has been helping Polish entrepreneurs since December 2015 – initially working in the Trade and Investment Promotion Department of the Polish Embassy in Ankara, and since 2019 – in the Polish Investment and Trade Agency.

        -  Agenda -

        Wednesday 2.10.2024

        Thursday 5.10

        New

        Mentoring Zone

        Meet and talk zone with Speakers, where participants will be able to have mentoring talks on topics of interest. Speakers will share their knowledge and answer questions. This is new compared to previous editions.

        Partners and patronage

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        HONORARY PATRONAGE OF THE MINISTER OF ECONOMIC DEVELOPMENT AND TECHNOLOGY
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        Strategic partner

        -  Partners -

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        -  Media Patrons -

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        -  Substantive partner -

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        Partners and patronage

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        HONORARY PATRONAGE OF THE MINISTER OF ECONOMIC DEVELOPMENT AND TECHNOLOGY
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        Partner strategiczny

        -  Media Patrons -

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        Location

        Gate No. 1 - gate located on the eastern part of the building (FORUM), from the side of Aleja Zieleniecka.

        In the case of traveling by public transportit is best to get to gate No. 1:

        • Going from the Washington Roundabout, turn right along the PGE National Fence.
        • Going from the PKP / Metro side, you should circle PGE Narodowy going to the left, keeping the stadium on your right. In the grounds of PGE Narodowy there are information posts indicating the direction of access to individual gates.

        To reach Gate 1 by car, go around the stadium clockwise, keeping it on your right. It is possible to leave your car free of charge in the grounds of PGE Narodowy near gate 1.

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